Appinio's Market Research Blog

January 16, 2024 | 30min read

What is Stratified Random Sampling? Definition, Method, Examples

Have you ever wondered how researchers obtain accurate and representative data from diverse populations? One powerful tool stands ...

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January 16, 2024 | 46min read

What is Inferential Statistics? Definition, Types, Examples

Ever wondered how we can make confident predictions and informed decisions about large populations with just a limited sample of d...

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January 9, 2024 | 29min read

What is a Longitudinal Study? Definition, Types, Examples

Ever wondered how researchers gain profound insights into changes and developments that unfold over time? The answer lies in the w...

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January 9, 2024 | 34min read

What Is Packaging Design? Process, Examples, Trends

Are you ready to captivate your audience, stand out in the market, and create packaging that truly speaks to your brand's essence?...

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January 3, 2024 | 35min read

What is Applied Research? Definition, Types, Examples

Ever wondered how groundbreaking solutions to real-world challenges are developed, or how innovations come to life? Applied resear...

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January 3, 2024 | 37min read

What is Ethnographic Research? Definition, Methods, Examples

Ever wondered how researchers immerse themselves in the intricacies of different cultures, communities, and human behaviors to unc...

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January 3, 2024 | 34min read

What is Product-Market Fit? Definition, Process, Examples

Ever wondered what separates successful products from the ones that fade into obscurity? The answer lies in one crucial concept: p...

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January 3, 2024 | 34min read

What is a PESTEL Analysis? Definition, Factors, Examples

Are you ready to decode the intricate puzzle of business dynamics and gain a competitive edge? In this guide, we unravel the power...

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December 26, 2023 | 43min read

How to Come Up With a Brand Name? (+ Examples)

Are you grappling with the exciting challenge of crafting a unique and captivating brand identity? One of the foremost steps in th...

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December 19, 2023 | 40min read

What is Cost-Benefit Analysis? Definition, Examples

Are you faced with critical decisions that demand a thorough assessment of costs and benefits? Understanding the art of cost-benef...

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December 13, 2023 | 36min read

Quasi-Experimental Design: Definition, Types, Examples

Ever wondered how researchers uncover cause-and-effect relationships in the real world, where controlled experiments are often elu...

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December 13, 2023 | 31min read

Close-Ended Questions: Definition, Types, Examples

Are you seeking a powerful tool to gather structured data efficiently and gain valuable insights in your research, surveys, or com...

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