Appinio's Market Research Blog

February 9, 2024 | 36min read

What is Empirical Research? Definition, Methods, Examples

Ever wondered how we gather the facts, unveil hidden truths, and make informed decisions in a world filled with questions? Empiric...

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February 2, 2024 | 44min read

What is Product Positioning? Definition, Template, Examples

Have you ever wondered what sets wildly successful products apart from the rest? The answer often lies in their strategic product ...

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February 2, 2024 | 34min read

What is Ordinal Data? Definition, Analysis, Examples

Have you ever wondered how researchers make sense of data with categories that have a clear order but unequal intervals? In the wo...

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January 21, 2024 | 38min read

What is Meta-Analysis? Definition, Research & Examples

Are you looking to harness the power of data and uncover meaningful insights from a multitude of research studies? In a world over...

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January 21, 2024 | 30min read

Customer Experience Management (CXM): Strategy, Software, Examples

Are your customers truly satisfied with their interactions with your brand? In a world where customer expectations are continually...

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January 17, 2024 | 35min read

What is Interaction Design? Principles, Process, Examples

Are you ready to dive into the dynamic world of Interaction Design, where every click, tap, and swipe holds the power to shape mem...

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January 16, 2024 | 30min read

What is Stratified Random Sampling? Definition, Method, Examples

Have you ever wondered how researchers obtain accurate and representative data from diverse populations? One powerful tool stands ...

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January 16, 2024 | 46min read

What is Inferential Statistics? Definition, Types, Examples

Ever wondered how we can make confident predictions and informed decisions about large populations with just a limited sample of d...

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January 9, 2024 | 29min read

What is a Longitudinal Study? Definition, Types, Examples

Ever wondered how researchers gain profound insights into changes and developments that unfold over time? The answer lies in the w...

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January 9, 2024 | 34min read

What is Packaging Design? Process, Examples, Trends

Are you ready to captivate your audience, stand out in the market, and create packaging that truly speaks to your brand's essence?...

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January 3, 2024 | 36min read

What is Applied Research? Definition, Types, Examples

Ever wondered how groundbreaking solutions to real-world challenges are developed, or how innovations come to life? Applied resear...

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January 3, 2024 | 37min read

What is Ethnographic Research? Definition, Methods, Examples

Ever wondered how researchers immerse themselves in the intricacies of different cultures, communities, and human behaviors to unc...

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