Appinio's Market Research Blog

January 14, 2025 | 21min read

What is Behavioral Segmentation? Definition, Types, Examples

Have you ever wondered why some marketing campaigns seem to resonate with you more than others? Perhaps it's because those campaig...

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January 14, 2025 | 32min read

What is a Control Group? Definition, Uses, Examples

Have you ever wondered how researchers determine if a new medication is effective, or how businesses evaluate the impact of their ...

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January 14, 2025 | 30min read

What is Correlational Research? (+ Design, Examples)

Ever wondered how researchers explore connections between different factors without manipulating them? Correlational research offe...

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January 14, 2025 | 31min read

What is Statistical Analysis? Types, Methods, Software, Examples

Ever wondered how we make sense of vast amounts of data to make informed decisions? Statistical analysis is the answer. In our dat...

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August 19, 2025 | 32min read

What is Benchmarking? Definition, Software, Examples

Ever wondered how top-performing companies stay ahead in the game? The answer lies in benchmarking. Benchmarking is like looking o...

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January 14, 2025 | 32min read

What is Nominal Data? Definition, Characteristics, Examples

Ever wondered how researchers classify data into different categories? Nominal data holds the key to this classification puzzle. F...

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April 30, 2026 | 33min read

Causal Research: Definition, Design, Tips, Examples

Ever wondered why certain events lead to specific outcomes? Understanding causality—the relationship between cause and effect—is c...

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January 13, 2025 | 36min read

Internal Validity in Research: Definition, Threats, Examples

Ever wondered how researchers ensure that their findings accurately reflect cause-and-effect relationships? Understanding internal...

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January 13, 2025 | 40min read

What is UX Research? Methods, Process, Tools, Examples

Ever wondered how successful products and services are meticulously crafted to cater to your needs and preferences? User Experienc...

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April 30, 2026 | 38min read

What is Trend Analysis? Definition, Formula, Examples

Have you ever wondered how to uncover hidden insights within your data, predict future trends, and make informed decisions that ca...

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April 30, 2026 | 36min read

What is Empirical Research? Definition, Methods, Examples

Ever wondered how we gather the facts, unveil hidden truths, and make informed decisions in a world filled with questions? Empiric...

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October 8, 2024 | 42min read

What is Product Positioning? Definition, Template, Examples

Have you ever wondered what sets wildly successful products apart from the rest? The answer often lies in their strategic product ...

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