Appinio's Market Research Blog

December 13, 2023 | 35min read

What Is a Heatmap? Types, How It Works, Examples

Are you curious about how to gain deep insights into user behavior, optimize your strategies, and make data-driven decisions that ...

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December 12, 2023 | 43min read

How to Collect Customer Feedback? Tools, Examples

Are you eager to understand your customers' thoughts, preferences, and concerns on a deeper level? In today's business landscape, ...

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December 8, 2023 | 17min read

Corporate Social Responsibility: How to avoid Greenwashing, Pinkwashing & beyond

In today's interconnected business landscape, the significance of sustainability and ethical conduct is on the rise. Beyond the wa...

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December 4, 2023 | 43min read

What is Representativeness Heuristic? Definition, Examples

Have you ever wondered why our minds tend to generalize and categorize information so quickly? In decision-making, the concept of ...

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December 6, 2023 | 14min read

Cluster analysis: Insights into target groups, markets & products

Gaining profound insights into target groups and markets, fortifying customer loyalty, propelling developmental endeavors, and eva...

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November 21, 2023 | 9min read

Unveiling the Nexus: 9 Fundamentals of AI Revolutionizing Market Research

In today's dynamic market landscape, the fusion of Artificial Intelligence (AI) and market research has sparked a transformative w...

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December 4, 2023 | 16min read

Factor analysis: decipher complex data and make better decisions

In today's fast-paced marketing world, making decisions based on data gives companies a real edge. But let's face it, collecting d...

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November 29, 2023 | 38min read

How to Calculate Statistical Significance? (+ Examples)

Have you ever wondered how to distinguish between mere chance and genuine insights when analyzing data? Statistical significance h...

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November 29, 2023 | 42min read

What is A/B Testing? Guide, Tools, Examples

Are you looking to transform your digital strategies into data-driven successes? In today's dynamic online landscape, achieving op...

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November 25, 2023 | 35min read

Weighting Survey Data: Methods, Process, Examples

Are your survey results telling the whole story or missing crucial insights due to sample biases and skewed representations? In th...

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November 25, 2023 | 28min read

What is Analysis Paralysis and How to Overcome It?

Are you ever caught in a whirlwind of choices, unable to make even the simplest decisions? The struggle between overthinking and a...

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November 24, 2023 | 39min read

What is a Usability Test and How to Conduct It?

Ever wondered how to create a product that users genuinely love and find effortless to use? Usability testing holds the key. It's ...

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