Appinio's Market Research Blog

January 3, 2024 | 34min read

What is Product-Market Fit? Definition, Process, Examples

Ever wondered what separates successful products from the ones that fade into obscurity? The answer lies in one crucial concept: p...

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January 3, 2024 | 34min read

What is a PESTEL Analysis? Definition, Factors, Examples

Are you ready to decode the intricate puzzle of business dynamics and gain a competitive edge? In this guide, we unravel the power...

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December 26, 2023 | 43min read

How to Come Up With a Brand Name? (+ Examples)

Are you grappling with the exciting challenge of crafting a unique and captivating brand identity? One of the foremost steps in th...

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December 19, 2023 | 40min read

What is Cost-Benefit Analysis? Definition, Examples

Are you faced with critical decisions that demand a thorough assessment of costs and benefits? Understanding the art of cost-benef...

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December 13, 2023 | 37min read

Quasi-Experimental Design: Definition, Types, Examples

Ever wondered how researchers uncover cause-and-effect relationships in the real world, where controlled experiments are often elu...

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December 13, 2023 | 31min read

Close-Ended Questions: Definition, Types, Examples

Are you seeking a powerful tool to gather structured data efficiently and gain valuable insights in your research, surveys, or com...

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December 13, 2023 | 35min read

What is a Heatmap? Types, How It Works, Examples

Are you curious about how to gain deep insights into user behavior, optimize your strategies, and make data-driven decisions that ...

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December 12, 2023 | 44min read

How to Collect Customer Feedback? Tools, Examples

Are you eager to understand your customers' thoughts, preferences, and concerns on a deeper level? In today's business landscape, ...

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December 8, 2023 | 17min read

Corporate Social Responsibility: How to avoid Greenwashing, Pinkwashing & beyond

In today's interconnected business landscape, the significance of sustainability and ethical conduct is on the rise. Beyond the wa...

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December 4, 2023 | 43min read

What is Representativeness Heuristic? Definition, Examples

Have you ever wondered why our minds tend to generalize and categorize information so quickly? In decision-making, the concept of ...

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December 6, 2023 | 14min read

Cluster analysis: Insights into target groups, markets & products

Gaining profound insights into target groups and markets, fortifying customer loyalty, propelling developmental endeavors, and eva...

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November 21, 2023 | 9min read

Unveiling the Nexus: 9 Fundamentals of AI Revolutionizing Market Research

In today's dynamic market landscape, the fusion of Artificial Intelligence (AI) and market research has sparked a transformative w...

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