Appinio's Market Research Blog

January 3, 2024 | 32min read

How to Create a Customer Journey Map? Template, Examples

Are your customers truly at the heart of your business strategy? Understanding their experiences and interactions is key to succes...

Read more

October 30, 2023 | 32min read

What is FMCG (Fast Moving Consumer Goods)? A 2023 Guide

Have you ever wondered about the everyday products that seamlessly integrate into your life? In the bustling world of Fast-Moving ...

Read more

October 26, 2023 | 36min read

What is Comparative Analysis and How to Conduct It? (+ Examples)

Have you ever faced a complex decision, wondering how to make the best choice among multiple options? In a world filled with data ...

Read more

October 18, 2023 | 37min read

What is a Decision Tree & How to Make One (+ Template)

Ever wondered how a simple concept like a Decision Tree can yield powerful insights and predictions in the complex world of machin...

Read more

October 17, 2023 | 27min read

What is a Cross Sectional Study? Design, Uses, Examples

Ever wondered how we capture a single moment in a constantly changing world? What if you could freeze time to understand a populat...

Read more

October 11, 2023 | 38min read

8 Types of Research Bias and How to Avoid Them?

Curious about how to ensure the integrity of your research? Ever wondered how research bias can impact your findings? How might it...

Read more

October 5, 2023 | 29min read

How to Find Your Target Audience in 2024? (+ Examples)

Are you struggling to connect with the right audience for your business? In today's digital landscape, finding and engaging your t...

Read more

October 5, 2023 | 28min read

Exploratory Research: Definition, Types, Examples

Are you ready to unlock the power of exploration in research? In this guide, we'll navigate the fascinating realm of exploratory r...

Read more

October 11, 2023 | 18min read

Key Driver Analysis: Your Ultimate Setup Guide

Key Driver Analysis, known also as Driver Analysis, is a fundamental component of market research. It is a systematic process that...

Read more

October 4, 2023 | 22min read

What is Sampling Bias? Definition, Types, Examples

Ever wondered why research findings sometimes seem to miss the mark or why data-driven decisions occasionally go awry? The answer ...

Read more

September 21, 2023 | 30min read

Top Research Methods in 2024: Types, Examples

Ever wondered how to transform your curiosity into a structured exploration of the world's unknowns? In this guide, we dive deep i...

Read more

September 20, 2023 | 29min read

How to Conduct a Market Analysis? (+ Examples)

Are you ready to transform your business with the unparalleled advantages of market analysis? Discover how harnessing the power of...

Read more

Like what you're seeing? Try it for yourself

  • See our platform in action

  • Experience real-time results

  • Explore reports & templates

Get started for free
You can call this via showToast(message, { variant: 'normal' | 'error' }) function