Appinio's Market Research Blog

August 15, 2023 | 9min read

The Ansoff Matrix: Exploring Growth Opportunities

Looking into entering new markets or understanding how you can make the most of your existing products in existing markets?Then lo...

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August 15, 2023 | 8min read

Mystery Shopping for Beginners: Enhancing Customer Experience Through Objective ...

Have you ever imagined detectives embarking on a covert mission? While mystery shopping may bring up such dramatic images, the rea...

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July 3, 2023 | 7min read

Regression analysis: Precise Forecasts and Predictions

Regression analysis plays a vital role in contemporary market research, offering a powerful tool for making accurate forecasts and...

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July 3, 2023 | 11min read

Qualitative & Quantitative Survey Methods: Online Surveys for your Market Resear...

What perception does the public have of my company? How effectively is the new advertising campaign resonating with the target aud...

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June 22, 2023 | 8min read

The Delphi Method: Unlocking the Power of Expert Forecasts

Unlocking the secrets of the future has always been a captivating quest, driving individuals and businesses to seek innovative met...

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June 1, 2023 | 12min read

Target Market Expansion – How to grow by expanding your target market

In the dynamic landscape of business, growth and sustainability are paramount. To thrive in a competitive marketplace, companies n...

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June 1, 2023 | 13min read

SWOT analysis - What is and how to conduct it?

The SWOT analysis is a valuable tool used by organizations and individuals alike to evaluate their current situation, make informe...

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December 13, 2022 | 18min read

Sample Size Calculator and Margin of Error: The Ultimate Guide by Appinio

Whether it's about political sentiment, customer satisfaction, the Appinio Hype Train or a company employee survey, surveys are th...

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December 13, 2022 | 32min read

What is Market Research? Types, Tools, Examples

Are you ready to unlock the secrets to success in today's competitive business landscape? Understanding your market is critical to...

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October 18, 2022 | 12min read

Design-Test: How to test a Design properly?

It's not always easy to capture the essence of a brand or communicate its benefits through corporate logos, claims, out-of-home ad...

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October 20, 2022 | 8min read

How to use HR surveys?

Corporate success is significantly linked to the performance of the employees - no matter whether we talk about a small company or...

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October 18, 2022 | 11min read

The Survey Guide - How to Design a Professional Questionnaire

Market research heavily relies on questionnaires as they are essential in generating valuable insights into the minds of consumers...

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