Appinio's Market Research Blog

October 18, 2022 | 7min read

Pricing Analysis: The Van Westendorp Price Sensitivity Meter

Setting the right price for a product or service can be a daunting task for companies. It involves striking a delicate balance bet...

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October 18, 2022 | 7min read

Measuring Brand Image

What do you think of when you hear the names Volkswagen, Coca-Cola, or Burger King? Your associations, whether positive or negativ...

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October 18, 2022 | 11min read

KANO Analysis: The Complete Guide

Creating products or services that will satisfy your customers' needs is the ultimate goal for any team. While numerous ideas may ...

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October 18, 2022 | 10min read

Identify unknown potential with the TURF Analysis

Discovering which product will appeal to the greatest number of customers can be a challenge for any company. Enter TURF analysis,...

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October 18, 2022 | 11min read

Conjoint Analysis: a comprehensive practical guide

Product development and market establishment pose significant challenges for many companies. During the development process, the c...

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October 18, 2022 | 7min read

Preference measurement: Maximum Difference Scaling

As a marketer or decision-maker, you may often wonder which product features or services are most important to your customers or t...

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October 20, 2022 | 12min read

Measuring Customer Satisfaction

Measuring customer satisfaction is key to any business's success. Satisfied customers not only return but also recommend products ...

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October 20, 2022 | 6min read

Logo-Test: How to Test a new Logo Design?

A logo is the face of a company, and as such, marketing experts need to understand how potential customers perceive their brand im...

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October 20, 2022 | 9min read

4 Steps to a Concept Testing Survey

Simply having a great idea for a product or service is not enough to guarantee its success. Many ideas fail because there is no ma...

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October 20, 2022 | 10min read

Brand Awareness Survey

When it comes to product categories, consumers often associate certain brands with them. For instance, Nike and Adidas are two pop...

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October 20, 2022 | 5min read

Campaign Tracking: How to Measure Advertising Effectiveness

Advertising plays a crucial role in brand communication and can serve various purposes. Typically, ads are used to raise brand or ...

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October 20, 2022 | 10min read

A Short Guide for Brand Tracking

Consumer behavior is in a constant state of flux, posing an ongoing challenge for brands. In order to survive in this highly compe...

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