Appinio's Market Research Blog

October 20, 2022 | 9min read

4 Steps to a Concept Testing Survey

Simply having a great idea for a product or service is not enough to guarantee its success. Many ideas fail because there is no ma...

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October 20, 2022 | 10min read

Brand Awareness Survey

When it comes to product categories, consumers often associate certain brands with them. For instance, Nike and Adidas are two pop...

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October 20, 2022 | 5min read

Campaign Tracking: How to Measure Advertising Effectiveness

Advertising plays a crucial role in brand communication and can serve various purposes. Typically, ads are used to raise brand or ...

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October 20, 2022 | 10min read

A Short Guide for Brand Tracking

Consumer behavior is in a constant state of flux, posing an ongoing challenge for brands. In order to survive in this highly compe...

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October 20, 2022 | 7min read

Pricing Analysis: The Gabor-Granger Method

Setting the right price for a product or service is a crucial factor for any business to succeed. In order to achieve this, it's i...

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September 13, 2021 | 13min read

Everything You Need to Know About the Likert Scale 

Measuring subjective experiences such as happiness and satisfaction can be a challenging task, especially in the context of market...

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August 18, 2021 | 8min read

The Ultimate NPS Guide: All You Need to Know About the Net Promoter Score

In today's world of marketing, there are a multitude of tools and strategies available to gauge success and present products or se...

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