Appinio's Market Research Blog

December 17, 2024 | 8min read

Mystery Shopping for Beginners: Enhancing Customer Experience

Have you ever imagined detectives embarking on a covert mission?

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January 10, 2025 | 8min read

Regression analysis: Precise Forecasts and Predictions

Regression analysis plays a vital role in contemporary market research, offering a powerful tool for making accurate forecasts and...

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January 10, 2025 | 13min read

Qualitative & Quantitative Survey Methods: Online Surveys for your needs

What perception does the public have of my company? How effectively is the new advertising campaign resonating with the target aud...

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January 10, 2025 | 9min read

The Delphi Method: Unlocking the Power of Expert Forecasts

Unlocking the secrets of the future has always been a captivating quest, driving individuals and businesses to seek innovative met...

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January 10, 2025 | 12min read

Target Market Expansion – How to grow by expanding your target market

In the dynamic landscape of business, growth and sustainability are paramount. To thrive in a competitive marketplace, companies n...

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August 19, 2025 | 15min read

SWOT analysis - What is and how to conduct it?

The SWOT analysis is a valuable tool used by organizations and individuals alike to evaluate their current situation, make informe...

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January 10, 2025 | 18min read

Sample Size Calculator and Margin of Error: The Ultimate Guide

Whether it's about political sentiment, customer satisfaction, the Appinio Hype Train or a company employee survey, surveys are th...

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March 20, 2025 | 34min read

What is Market Research? Types, Tools, Examples

Are you ready to unlock the secrets to success in today's competitive business landscape? Understanding your market is critical to...

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January 10, 2025 | 13min read

Design-Test: How to test a Design properly?

It's not always easy to capture the essence of a brand or communicate its benefits through corporate logos, claims, out-of-home ad...

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January 27, 2026 | 8min read

How to use HR surveys?

Corporate success is significantly linked to the performance of the employees - no matter whether we talk about a small company or...

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January 10, 2025 | 12min read

The Survey Guide - How to Design a Professional Questionnaire

Market research heavily relies on questionnaires as they are essential in generating valuable insights into the minds of consumers...

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February 24, 2026 | 10min read

Implicit Testing - How implicit association tests work

95 percent of all purchasing decisions are made subconsciously, according to studies such as the one conducted by Harvard Professo...

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