Appinio's Market Research Blog

July 22, 2024 | 7min read

Preference measurement: Maximum Difference Scaling

As a marketer or decision-maker, you may often wonder which product features or services are most important to your customers or t...

Read more

March 27, 2025 | 14min read

Measuring Customer Satisfaction

Measuring customer satisfaction is key to any business's success. Satisfied customers not only return but also recommend products ...

Read more

January 10, 2025 | 7min read

Logo-Test: How to Test a new Logo Design?

A logo is the face of a company, and as such, marketing experts need to understand how potential customers perceive their brand im...

Read more

February 24, 2026 | 9min read

4 Steps to a Concept Testing Survey

Simply having a great idea for a product or service is not enough to guarantee its success. Many ideas fail because there is no ma...

Read more

January 26, 2026 | 14min read

Brand Awareness Survey

When it comes to product categories, consumers often associate certain brands with them. For instance, Nike and Adidas are two pop...

Read more

February 3, 2026 | 7min read

Campaign Tracking: How to Measure Advertising Effectiveness

Advertising plays a crucial role in brand communication and can serve various purposes. Typically, ads are used to raise brand or ...

Read more

April 28, 2026 | 13min read

A Short Guide for Brand Tracking

Consumer behavior is in a constant state of flux, posing an ongoing challenge for brands.

Read more

January 10, 2025 | 9min read

Pricing Analysis: The Gabor-Granger Method

Setting the right price for a product or service is a crucial factor for any business to succeed. In order to achieve this, it's i...

Read more

March 27, 2025 | 15min read

Everything You Need to Know About the Likert Scale 

Measuring subjective experiences such as happiness and satisfaction can be a challenging task, especially in the context of market...

Read more

March 27, 2025 | 11min read

The Ultimate NPS Guide: All You Need to Know About the Net Promoter Score

In today's world of marketing, there are a multitude of tools and strategies available to gauge success and present products or se...

Read more

Prev
... 9 10 11 12 13

Let us convince you!

Schedule a demo now