Market research made easy
Our web tools are designed to make market research effortless, efficient, and fun (believe it or not). With just a few clicks, you can calculate important metrics and gain valuable insights for your study. Did we mention it’s free?
Trusted and loved by teams at
Measure
Margin of Error
Margin of error is an estimate of how far true population values may be from the collected sample data. Find out the margin of error for your study!

Measure
Sample Size
How big does your sample need to be to get results that represent your target audience? Find out with just a few clicks.

Become a market research rockstar
Everything at one glance in the Appinio ABC for Market Research.
The Market Research ABC
Like what you're seeing? Try it for yourself
-
See our platform in action
-
Experience real-time results
-
Explore reports & templates
Get started for free
Get started for free