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Measure
Margin of Error
Margin of error is an estimate of how far true population values may be from the collected sample data. Find out the margin of error for your study!

Measure
Sample Size
How big does your sample need to be to get results that represent your target audience? Find out with just a few clicks.

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Glossary
What is a Kano analysis and who is Gabor Granger? Find out about the most important terminology from A to Z in our market research glossary.
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