Market research made easy
Our web tools are designed to make market research effortless, efficient, and fun (believe it or not). With just a few clicks, you can calculate important metrics, gain valuable insights for your study or find the definition of market research related terms. Did we mention it’s free?
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Measure
ANOVA
Perfect for market researchers, the ANOVA calculator helps you analyze the differences among group means to determine if they are statistically significant. Whether you're comparing multiple products, customer segments, or NPS scores, our calculator provides quick and accurate results.

Measure
Chi-Square
Unlock the power of data with our Chi-Square Calculator! This tool helps you determine if there's a significant relationship between categorical variables. Quickly assess the independence of variables, identify patterns, and make data-driven decisions with confidence.

Measure
Margin of Error
Margin of error is an estimate of how far true population values may be from the collected sample data. Find out the margin of error for your study!

Measure
Sample Size
How big does your sample need to be to get results that represent your target audience? Find out with just a few clicks.

Measure
t-test
Discover the precision of statistical analysis with our t-test Calculator! Ideal for market researchers, this tool helps you compare means between two groups to determine if their differences are statistically significant.

Learn
Glossary
What is a Kano analysis and who is Gabor Granger? Find out about the most important terminology from A to Z in our market research glossary.
Become a market research rockstar
Everything at one glance in the Appinio ABC for Market Research.