Appinio Market Research Quizzes

What does SWOT analysis stand for?

Which of the following is NOT a qualitative market research method?

What is the purpose of a demographic survey?

Which sampling method involves selecting participants who are conveniently available?

What is the primary goal of market segmentation?

What does the Ansoff Matrix primarily help businesses to determine?

Which of the following is NOT a factor considered in a PESTEL analysis?

What type of bias occurs when survey respondents who are easier to reach are more likely to be included in the sample?

In market research, what is the primary goal of factor analysis?

Which tool in market research aids in visualizing potential outcomes based on different decisions or events?

What does a regression analysis primarily examine?

What does cluster analysis help in identifying?

What are examples of A/B testing in market research?

In market research, what does weighting aim to achieve?

Primary research involves gathering information that already exists, while secondary research involves collecting new data.

A focus group typically consists of 50 to 100 participants.

Regression analysis is a statistical technique used to examine the relationship between variables.

Market research is only important for new businesses and not for established ones.

A high P/E (Price/Earnings) ratio typically indicates that a company's stock is undervalued.

Key Driver Analysis helps in identifying the factors that have the most significant impact on a particular outcome or metric.

TURF (Total Unduplicated Reach and Frequency) Analysis is primarily used to analyze the market potential of different product features or offerings.

The KANO model categorizes product attributes into three main categories: Must-haves, Performance, and Delighters.

Conjoint Analysis is a market research technique used to evaluate how different combinations of product attributes affect consumers' preferences and choices.

MaxDiff Scaling is a method used in market research to rank preferences by asking respondents to choose the most and least preferred options from a set.

Competitive Analysis focuses solely on analyzing a company's internal strengths and weaknesses, ignoring external market factors.

Psychographic Target Group Analysis categorizes consumers based on characteristics such as age, income, and gender.