Appinio's Market Research Blog

March 27, 2025 | 16min read

7 Steps to a Successful Target Audience Analysis

Running successful marketing research means it is crucial to have a clear understanding of the target audience.

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March 27, 2025 | 12min read

Competitive Analysis

In the world of business, competition is just as fierce as in a cycling race. To stay ahead of the game, companies must constantly...

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January 10, 2025 | 7min read

Quality Criteria of a Survey for Market Research

Market research is a critical aspect of a company's decision-making process, providing essential insights that can inform various ...

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March 27, 2025 | 8min read

Pricing Analysis: The Van Westendorp Price Sensitivity Meter

Setting the right price for a product or service can be a daunting task for companies.

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November 10, 2025 | 9min read

Measuring Brand Image

What do you think of when you hear the names Volkswagen, Coca-Cola, or Burger King? Your associations, whether positive or negativ...

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January 10, 2025 | 11min read

KANO Analysis: The Complete Guide

Creating products or services that will satisfy your customers' needs is the ultimate goal for any team. While numerous ideas may ...

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October 30, 2025 | 11min read

Identify unknown potential with the TURF Analysis

Discovering which product will appeal to the greatest number of customers can be a challenge for any company. Enter TURF analysis,...

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March 27, 2025 | 13min read

Conjoint Analysis: a comprehensive practical guide

Product development and market establishment pose significant challenges for many companies.

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July 22, 2024 | 7min read

Preference measurement: Maximum Difference Scaling

As a marketer or decision-maker, you may often wonder which product features or services are most important to your customers or t...

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March 27, 2025 | 14min read

Measuring Customer Satisfaction

Measuring customer satisfaction is key to any business's success. Satisfied customers not only return but also recommend products ...

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January 10, 2025 | 7min read

Logo-Test: How to Test a new Logo Design?

A logo is the face of a company, and as such, marketing experts need to understand how potential customers perceive their brand im...

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February 24, 2026 | 9min read

4 Steps to a Concept Testing Survey

Simply having a great idea for a product or service is not enough to guarantee its success. Many ideas fail because there is no ma...

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