Appinio's Market Research Blog

December 15, 2025 | 8min read

Future Flavors: How Burger King nailed Concept Testing with Predictive Insights

In the fast-paced world of fast food, staying ahead requires more than just an innovative menu; it demands a deep understanding of...

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January 14, 2025 | 32min read

What is a Pulse Survey? Definition, Types, Questions

Are you looking for a quick and effective way to understand the feelings and opinions of your employees or customers? Pulse survey...

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January 14, 2025 | 29min read

Pareto Analysis: Definition, Pareto Chart, Examples

Have you ever wondered why a small number of problems seem to cause the majority of issues in your work or personal life? The answ...

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January 26, 2026 | 32min read

What is Systematic Sampling? Definition, Types, Examples

Ever wondered how researchers select a group of people or items to study from a larger population? Well, that's where systematic s...

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October 30, 2025 | 31min read

Time Series Analysis: Definition, Types, Techniques, Examples

Ever wondered how businesses predict future trends or how meteorologists forecast the weather? The answer lies in time series anal...

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April 30, 2026 | 32min read

Experimental Research: Definition, Types, Design, Examples

Experimental research is a cornerstone of scientific inquiry, providing a systematic approach to understanding cause-and-effect re...

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April 30, 2026 | 29min read

Interval Scale: Definition, Characteristics, Examples

Have you ever wondered how we measure things like temperature, IQ, or time intervals? Understanding how we quantify these attribut...

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January 14, 2025 | 29min read

What is Qualitative Observation? Definition, Types, Examples

Have you ever wondered how researchers gain deep insights into human behavior and social interactions? Qualitative observation off...

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April 30, 2026 | 31min read

What is a Perceptual Map and How to Make One? (+ Template)

Have you ever wondered how companies know exactly where to position their products in the market to attract customers? Understandi...

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March 17, 2025 | 37min read

Targeted Advertising: Definition, Benefits, Examples

Are you tired of casting a wide net with your advertising efforts only to see minimal returns on your investment? In today's digit...

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March 13, 2026 | 26min read

Quota Sampling: Definition, Types, Methods, Examples

Have you ever wondered how researchers ensure that their study samples accurately represent the diverse characteristics of the pop...

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January 14, 2025 | 34min read

What is Market Share? Definition, Formula, Examples

Ever wondered how businesses gauge their success in competitive markets? Market share holds the answer. In the dynamic world of co...

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