Appinio's Market Research Blog

September 13, 2023 | 26min read

What Is a Feasibility Study and How to Conduct It? (+ Examples)

Are you ready to turn your project or business idea into a concrete reality but unsure about its feasibility? Whether you're a sea...

Read more

September 13, 2023 | 16min read

What Is a Target Market and How to Find Yours?

Have you ever wondered why some businesses seem to effortlessly connect with their customers while others struggle to make an impa...

Read more

September 13, 2023 | 12min read

What Is Secondary Research? Types, Methods, Examples

Have you ever wondered how researchers gather valuable insights without conducting new experiments or surveys? That's where second...

Read more

September 12, 2023 | 10min read

What Is Primary Research? Types, Methods, Examples

Have you ever wondered how businesses and researchers gather those fresh insights that drive innovation and decision-making? That'...

Read more

September 6, 2023 | 18min read

What Is a Focus Group and How to Conduct It? (+ Examples)

Have you ever wondered how businesses gain deep insights into consumer behavior, preferences, and opinions? Introducing focus grou...

Read more

September 5, 2023 | 18min read

How to Create a Customer Profile? (+ Template & Examples)

In a world where understanding your customers isn't just a strategy but a necessity, this guide is your compass. We'll walk you th...

Read more

September 5, 2023 | 17min read

Demographic Segmentation: Definition, How-To, Examples

Are you ready to take your marketing strategies to the next level? Picture this: What if you could tailor your messages to resonat...

Read more

September 5, 2023 | 22min read

What Is Research Design? Elements, Types, Examples

Ever wondered what lays the foundation for successful research studies? It all starts with a well-crafted research design. In the ...

Read more

September 4, 2023 | 17min read

How to Ask Open-Ended Questions? Examples, Advantages

If you're looking to enhance your communication skills and foster deeper connections with those around you, you've come to the rig...

Read more

August 15, 2023 | 8min read

The Semantic Differential Scale: The Power of Perceptions in Market Research

Market researchers are always on the lookout for innovative tools that can provide deeper insights into consumer behavior and pref...

Read more

August 15, 2023 | 9min read

The Ansoff Matrix: Exploring Growth Opportunities

Looking into entering new markets or understanding how you can make the most of your existing products in existing markets?Then lo...

Read more

August 15, 2023 | 7min read

Mystery Shopping for Beginners: Enhancing Customer Experience Through Objective ...

Have you ever imagined detectives embarking on a covert mission? While mystery shopping may bring up such dramatic images, the rea...

Read more

Like what you're seeing? Try it for yourself

  • See our platform in action

  • Experience real-time results

  • Explore reports & templates

Get started for free
You can call this via showToast(message, { variant: 'normal' | 'error' }) function