Appinio's Market Research Blog

February 16, 2024 | 31min read

What is Benchmarking? Definition, Software, Examples

Ever wondered how top-performing companies stay ahead in the game? The answer lies in benchmarking. Benchmarking is like looking o...

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February 15, 2024 | 32min read

What is Nominal Data? Definition, Characteristics, Examples

Ever wondered how researchers classify data into different categories? Nominal data holds the key to this classification puzzle. F...

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February 15, 2024 | 33min read

Causal Research: Definition, Design, Tips, Examples

Ever wondered why certain events lead to specific outcomes? Understanding causality—the relationship between cause and effect—is c...

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February 15, 2024 | 37min read

Internal Validity in Research: Definition, Threats, Examples

Ever wondered how researchers ensure that their findings accurately reflect cause-and-effect relationships? Understanding internal...

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February 9, 2024 | 40min read

What is UX Research? Methods, Process, Tools, Examples

Ever wondered how successful products and services are meticulously crafted to cater to your needs and preferences? User Experienc...

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February 9, 2024 | 38min read

What is Trend Analysis? Definition, Formula, Examples

Have you ever wondered how to uncover hidden insights within your data, predict future trends, and make informed decisions that ca...

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February 9, 2024 | 35min read

What is Empirical Research? Definition, Methods, Examples

Ever wondered how we gather the facts, unveil hidden truths, and make informed decisions in a world filled with questions? Empiric...

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February 2, 2024 | 44min read

What is Product Positioning? Definition, Template, Examples

Have you ever wondered what sets wildly successful products apart from the rest? The answer often lies in their strategic product ...

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February 2, 2024 | 33min read

What is Ordinal Data? Definition, Analysis, Examples

Have you ever wondered how researchers make sense of data with categories that have a clear order but unequal intervals? In the wo...

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January 21, 2024 | 38min read

What is Meta-Analysis? Definition, Research & Examples

Are you looking to harness the power of data and uncover meaningful insights from a multitude of research studies? In a world over...

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January 21, 2024 | 30min read

Customer Experience Management (CXM): Strategy, Software, Examples

Are your customers truly satisfied with their interactions with your brand? In a world where customer expectations are continually...

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January 17, 2024 | 35min read

What is Interaction Design? Principles, Process, Examples

Are you ready to dive into the dynamic world of Interaction Design, where every click, tap, and swipe holds the power to shape mem...

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