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June 22, 2023 | 17min read

Gen Z & Social Media: Exploring the Digital Landscape of Generation Z

Social media has become an integral part of our daily lives, but Generation Z, commonly known as Gen Z, is the generation with the...

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December 13, 2022 | 36min read

Glowing skin is always in: the skincare market in the UK

Skincare is the fastest growing market segment in the beauty industry, according to Statista the revenue in the Skin Care segment ...

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July 10, 2023 | 18min read

Breaking Barriers: Women in Sports and Viewers’ Perception

Sports have always played a significant role in our society, they are inspiring tales of triumph, dedication, and sheer athleticis...

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Man and Woman gaming competitively

25.11.2024 | 8min read

How Nerdy is Britain?

When did it become so cool to be a nerd? Over the last decade, nerd culture has increased in popularity and officially entered...
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 Is the UK addicted to Ultra Processed Food? In the picture we see Fast Food like Hot Dogs

21.08.2024 | 15min read

Is the UK addicted to Ultra Processed Food?

As more research is done into the effects of ultra processed foods; it seems there’s a new cancer-causing and life-shortening...
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 Audience watching a film in the cinema

01.08.2024 | 12min read

Can Animation Draw Audiences Back to the Cinema?

Cinemas have been struggling. In fact, the world’s second-largest cinema chain, Cineworld, filed for bankruptcy back in 2022....
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 A man hiking overlooking beautiful scenery representing eco-tourism

25.07.2024 | 8min read

What's the Future of Eco-tourism and Travel?

Tourism is a huge industry, worth 7.6% of Global GDP, fuelling local economies as well as global ones. In the UK alone, the...
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 British Farmer with a flock of sheep

09.07.2024 | 9min read

The British Aisle: Why Supermarkets Should Support British Farmers

Farming is fundamental to the British countryside, economy and culture. In our study The British Aisle: Britishness in Retail, we...
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 Appinio's yearly review, listing the top trends of the year, the best moments of the year and 2023's highlights and lowlights

06.12.2023 | 10min read

2023 a Year in Review: Exploring Consumer Trends and Insights in the UK

As we bid farewell to another chapter of our lives, let’s take a moment and reflect on the whirlwind of experiences that defined...
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 Traveller enjoying their time off in a pool in a donut floatie

08.11.2023 | 22min read

Jet-set Britain: Exploring Trends for Travel & Tourism in the UK in 2023

Is life a pendulum constantly swinging between the PTO (paid time off) you just had and the next PTO you’re going to request?
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 DIY and home improvement trends in the UK, how Brits are improving their home and living spaces on their own, by painting, gardening and switching up furniture

25.10.2023 | 12min read

Stylish, Thrifty and Versatile: The Latest UK DIY & Home Improvement Trends

Have you ever found yourself staring at that blank wall in your living room, thinking, "I could totally spruce this up," or maybe...
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 Pets and how pet owners have changed the rules of the pet industry in the UK

18.09.2023 | 14min read

The Booming Pet Industry in the UK: Exploring Trends and Innovations

In a world where pet ownership has skyrocketed over the last thirty years, it's crystal clear that our four-legged, feathered,...
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 Child playing with coloured wooden building blocks

16.08.2023 | 15min read

Beyond Play: The Wonderful World of Toys, Learning, and Kidults in the UK

Today we’ll explore the captivating world of toys, a realm where dreams come to life, where nostalgia intertwines with...
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 Person going grocery shopping at a supermarket

03.08.2023 | 23min read

2023 FMCG Report: Consumer Trends for the Food & Beverage Sector

What are consumers buying? What is the latest food and drink craze? Chocolate covered strawberry yoghurt clusters? Is Dalgona...
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 Digital Services and AI in the healthcare industry

02.08.2023 | 23min read

Digital Healthcare & the role of AI: The Innovation race

Artificial Intelligence (AI) has been everything, everywhere and all at once these days.
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