Appinio's Insights Blog

March 27, 2023 | 19min read

The Appinio Hype Train has entered the game: exploring the UK gaming industry

The gaming industry has come a long way from its humble beginnings as a simple pastime for children and young adults. Today, it ha...

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February 20, 2023 | 21min read

Love is in the cloud: Dating & relationship advice - Appinio Hype Train

As February is Valentine's Day month, the topic of dating and relationships is at the forefront of people's minds. To gain some in...

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February 6, 2023 | 16min read

Sporty spice or couch potato: Athleisure and sports habits in the UK

The first Appinio Hype Train Report of the year looks at sport, exercise, and sportswear among Brits. With this piece of research,...

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December 9, 2022 | 17min read

Glowing skin is always in: the skincare market in the UK

Skincare is the fastest growing market segment in the beauty industry, according to Statista the revenue in the Skin Care segment ...

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November 24, 2022 | 8min read

More than a sales channel: How Amazon content is used for branding

What’s the best-known online marketplace in the UK? Undoubtedly, Amazon. 95% of Brits have heard of the e-commerce giant from the ...

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September 14, 2022 | 17min read

The Retail Report - what does the UK retail landscape look like in 2022?

The retail industry is (and continues to be) one of the most affected by the sudden changes brought on by the pandemic. Supply cha...

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July 1, 2022 | 10min read

Future of Work Report - How home office has changed the work environment

How have the past two years shaped the work environment? After working remotely for so long, has the hype for remote work faded? S...

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July 1, 2022 | 8min read

The Future of Work Report - How Britons work relationships have changed

According to the Oxford Dictionary, work is the “activity involving mental or physical effort done in order to achieve a purpose o...

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July 1, 2022 | 8min read

Future of Work Report - The digital transformation of the workplace

One area that saw an incredible acceleration in these pandemic years, is the digitalisation of the workplace. As employees were re...

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November 22, 2021 | 19min read

Coffee consumption in the UK - Appinio Study

Because nothing gets done without coffee, not even this blog post Poured down in a rush at breakfast or as a pick-me-up before get...

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November 17, 2021 | 19min read

E-mobility guide: everything you need to know about electric cars in the UK

Silent like a ninja, leaves no traces of smelly exhaust fumes and state-of-the-art technology - this is the picture we have of ele...

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August 3, 2021 | 15min read

The Ultimate FMCG Guide: All about the Fast Moving Consumer Goods products and s...

Do you remember the last time you purchased an FMCG product like a carton of milk, a tube of toothpaste, or a bottle of mineral wa...

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