Appinio's Insights Blog

January 7, 2026 | 23min read

Digital Healthcare & the role of AI: The Innovation race

Artificial Intelligence (AI) has been everything, everywhere and all at once these days.

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January 7, 2026 | 18min read

Breaking Barriers: Women in Sports and Viewers’ Perception

Sports have always played a significant role in our society, they are inspiring tales of triumph, dedication, and sheer athleticis...

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January 8, 2025 | 17min read

Gen Z & Social Media: Exploring the Digital Landscape of Generation Z

Social media has become an integral part of our daily lives, but Generation Z, commonly known as Gen Z, is the generation with the...

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January 7, 2026 | 17min read

Gen Z & Politics: Political Engagement & Views of the Next Generation

As the world evolves, so does the political landscape, and the emergence of Generation Z, brings forth a new wave of political eng...

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January 7, 2026 | 9min read

How are British Gen Z dating? Redefining relationships and love

The dating landscape has undergone a significant transformation in recent years, primarily driven by the rise of dating platforms....

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January 7, 2026 | 35min read

Subscription Economy: Exploring the World of UK Subscription Services

Subscription services have emerged as a dominant force, revolutionising the way we shop and access media content. Subscription box...

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January 7, 2026 | 34min read

State of Personal Finance in the UK: Savings, Investment & Digital Banking

Personal finance is an essential part of our daily lives. It involves managing our money, making financial decisions, and planning...

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January 7, 2026 | 21min read

The Appinio Hype Train has entered the game: exploring the UK gaming industry

The gaming industry has come a long way from its humble beginnings as a simple pastime for children and young adults. Today, it ha...

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January 7, 2026 | 23min read

Love is in the cloud: Dating & relationship advice - Appinio Hype Train

As February is Valentine's Day month, the topic of dating and relationships is at the forefront of people's minds. To gain some in...

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January 7, 2026 | 18min read

Sporty spice or couch potato: Athleisure and sports habits in the UK

The first Appinio Hype Train Report of the year looks at sport, exercise, and sportswear among Brits. With this piece of research,...

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January 7, 2026 | 36min read

Glowing skin is always in: the skincare market in the UK

Skincare is the fastest growing market segment in the beauty industry, according to Statista the revenue in the Skin Care segment ...

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January 7, 2026 | 17min read

More than a sales channel: How Amazon content is used for branding

What’s the best-known online marketplace in the UK? Undoubtedly, Amazon. 95% of Brits have heard of the e-commerce giant from the ...

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