Use Case

Consumer Tracking

Understand how consumers think and what drives their choices. From purchase frequency to product use, to drivers and barriers - we've got all the answers you need, in real time.
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Consumer-tracking

Here's why you need Consumer Tracking

Consumer tracking studies provide data-driven insights into customer behaviour and preferences, enabling you to make informed decisions that lead to more effective product development, marketing, and overall strategy.

Advantages of Consumer Tracking

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    Access real-time data on purchase frequency, product usage, and buying decision influencers, enabling real-time strategy adjustments.

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    Understand the motivations behind your customers' purchasing choices and discover the obstacles preventing them from making a purchase.

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    Find subtle nuances affecting consumer decisions, revealing unexpected insights to shape your business strategies.

Methods to include in your Consumer Tracking

MaxDiff Scaling

Find what matters to customers

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Mystery Shopping

Discover insights, enhance experiences

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KPIs to measure

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    Brand Awareness

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    Driver and Barriers

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    Purchase Frequency

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    Purchase Channel

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    Usage Situation

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    First Choice

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    Top of Mind

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    Product Use

Essential Consumer Tracking questions

  • For feature prioritization

    What are the expectations of different target groups regarding the product features? Which new potential features should be prioritized for implementation?

  • For consistent customer experiences

    Are there any specific issues or barriers that prevent customers from making a purchase or enjoying a positive experience?

  • For target audience insights

    Are there any discrepancies between customer feedback and the actual customer experiences observed through Mystery Shopping?

Consumer Tracking explained

  • Consumer tracking refers to the practice of collecting and analyzing data related to consumer behavior, such as their browsing habits, purchase history, brand awareness, drivers and barriers and more.
  • The data collected in a consumer tracking study is used to gain insights into consumer behavior and preferences, which can be used to inform marketing strategies, but also product and service development / optimisation.
  • When consumer tracking studies are done properly and regularly, the benefits are mulitple: gaining insights into consumer preferences and behaviors, identifying trends, improving products and services to better meet consumer needs, increasing customer loyalty and engagement.
  • Consumer trends and buying behavior can be tracked by analyzing data such as purchase history, browsing behavior, brand awareness, purchase intent and demographic information, but a few studies (i.e. waves) have to be carried out before starting to identfy trends and buying behavior. This data is collected, analyzed and mapped easily using the Appinio Platform.

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