What is meant by pricing analysis?

A price analysis determines the willingness to pay and price sensitivity of the target group, helping in setting an optimal or ideal price for a product or service.

What are the major elements of cost and price analysis?

When conducting a price analysis, there are three established methods that can help researchers achieve valid results based on their research goals: Gabor-Granger (to determine price-sales function), Van Westendorp (to determine optimal price range, willingness to pay), and Conjoint analysis (to simulate real-life trade-off decisions).

What is the difference between cost analysis and price analysis?

Cost analysis focuses on the cost incurred in producing a product or service, while price analysis focuses on the willingness to pay and price sensitivity of the target group for a product or service.

What are the major pricing strategies and pricing methods?

While there are many approaches to pricing strategy, a few leading methodologies include Van Westendorp and Gabor-Granger pricing methods.

What are the benefits of a pricing analysis?

The primary goal of a price analysis is to determine the optimal price point for a product. Depending on the method, it can also determine the price range or a price-demand function (Gabor-Granger). A conjoint analysis is also suitable and provides highly realistic results.

Home
Use Cases
Customer Satisfaction Analysis

Use Case

Customer Satisfaction

Discover the heartbeat of your business by delving into Customer Satisfaction Analysis. Harness feedback, data and insights to grasp your customers' thoughts and desires, and create experiences they'll love.

Advantages of Customer Satisfaction Analysis

Satisfied customers return for future purchases and pay even a higher price, leading to increased revenue and customer loyalty.
Get valuable feedback to improve your product or service, align with the needs and wants of your target audience, and consolidate your customer base.
Gain a competitive edge, differentiate your business by offering superior customer experiences.

Customer Satisfaction Analysis

Customer feedback is your competitive edge

Craft the perfect customer experience and make your customers come back for more. Leverage their feedback to elevate your product and learn how to secure new customers. It all starts with a Customer Satisfaction Analysis.

Go to Customer Satisfaction guide

Net Promoter Score

Your roadmap to customer success with NPS

Assess your performance, track trends over time, benchmark against competitors and transform valuable customer feedback into revenue-driving actions.

Discover the power of NPS

KPIs to measure

NPS
CES (Customer Effort Score)
CLI (Customer Loyalty Index)
CSAT (Customer Satisfaction score)

Essential Customer Satisfaction questions

For crafting the perfect customer experience

How would you rate your recent experience with our customer support team? Can you share any memorable positive or negative experiences you've had with us recently?
For increasing customer loyalty

Would my customers recommend my product/service to a friend or colleague? What factors make my customers come back for more?
For benchmarking competitors

How does my product/service compare to similar offerings from my competitors? Have my customers tried my competitors' products/services, and if so, how do they stack up against mine?

Pricing analysis explained (TO BE REMOVED)

A price analysis determines the willingness to pay and price sensitivity of the target group, helping in setting an optimal or ideal price for a product or service.
When conducting a price analysis, there are three established methods that can help researchers achieve valid results based on their research goals: Gabor-Granger (to determine price-sales function), Van Westendorp (to determine optimal price range, willingness to pay), and Conjoint analysis (to simulate real-life trade-off decisions).
Cost analysis focuses on the cost incurred in producing a product or service, while price analysis focuses on the willingness to pay and price sensitivity of the target group for a product or service.
While there are many approaches to pricing strategy, a few leading methodologies include Van Westendorp and Gabor-Granger pricing methods.
The primary goal of a price analysis is to determine the optimal price point for a product. Depending on the method, it can also determine the price range or a price-demand function (Gabor-Granger). A conjoint analysis is also suitable and provides highly realistic results.

More use cases & methods

Tracking

Consumer tracking

Understand how consumers think and what drives their choices. From purchase frequency to product use, to drivers and barriers - we've got all the answers you need, in real time.

Strategy

Target group analysis

Gen Z or Millenials? Yoga lovers or CrossFit fans? Get a clear understanding of your target audience to create great products that they will actually need and love.

Tracking