Webinar | July 1, 2025 | 16:00 CEST / 15:00 BST / 10:00 ET
The power of price elasticity: Pricing smarter amid economic instability
In today’s unstable economy, pricing decisions can make or break your brand.
Discover why price elasticity is the metric to monitor right now - and how mastering it can protect your margins, boost consumer loyalty, and keep your brand ahead amid challenging market conditions.

Turn pricing pressure into opportunity
July 1, 2025 | 16:00 CEST / 15:00 BST / 10:00 ET
This session is designed to help you:
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Understand how consumer price sensitivity is shifting – and how to respond
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Turn price elasticity of demand into a strategic edge for smarter business decisions
- Connect brand strength to pricing power – and see how brands like McCain used elasticity as a lever for growth
- Identify the right elasticity methodology for your goals
- Explore up-to-date price sensitivity across key consumer goods – and decode the ‘price cliffs’ where demand crashes
