Not all PR is good PR – Optimize your advertising slogans and creatives for maximum ROI

This session is designed to help you:

• Set clear objectives for ad tests to gather meaningful, actionable insights
• Understand the importance of testing and refining ad creatives, including visuals, headlines, copy, and CTAs, for campaign success and ROI
• Explore ad testing methods like A/B testing, multivariate testing, and split testing
• Identify key performance indicators (KPIs) to measure ad test success

As the holiday season approaches, businesses face both opportunities and uncertainties, with Q4 consumer behavior becoming more complex.

The "Get Holiday Ready: 4 Essential Steps to Smash Your Q4" videocast series, hosted by Houssein and Appinio’s experts, provides critical insights to excel during this period. Covering customer understanding, pricing strategies, retention, and advertising effectiveness, each session offers interactive, actionable strategies.

Whether aiming to boost sales or enhance engagement, this series equips you with the tools to thrive in Q4!

Meet Houssein, a genius behind Global Research Operations at Appinio and a PhD candidate at the German Institute for Global and Area Studies, and Dr. Julia Vollstedt, Research Consultant at Appinio. Prepare to be wowed by their market research prowess.

Sign up now for September 19th, 11 am CET!