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June 22, 2023 | 26min read

Gen Z & Social Media: Exploring the Digital Landscape of Generation Z

Social media has become an integral part of our daily lives, but Generation Z, commonly known as Gen Z, is the generation with the...

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July 10, 2023 | 26min read

Breaking Barriers: Women in Sports and Viewers’ Perception

Sports have always played a significant role in our society, they are inspiring tales of triumph, dedication, and sheer athleticis...

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December 14, 2022 | 37min read

Glowing skin is always in: the skincare market in the US

Skincare is the fastest growing market segment in the beauty industry, according to Statista the revenue in the Skin Care segment ...

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Understanding Price Elasticity: A key to smarter pricing strategies

14.10.2025 | 6min read

Understanding Price Elasticity: A key to smarter pricing strategies

In today's volatile economic environment, understanding price elasticity is crucial for businesses aiming to navigate through...
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 Appinio's yearly review, listing the top trends of the year, the best moments of the year and 2023's highlights and lowlights

06.12.2023 | 9min read

2023 a Year in Review: Exploring Consumer Trends and Insights in the US

As we bid farewell to another chapter of our lives, let’s take a moment and reflect on the whirlwind of experiences that defined...
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 Traveler enjoying their time off in a pool in a donut floatie

09.11.2023 | 20min read

Hit the Road, America: Exploring Trends and Insights for Travel and Tourism in the US in 2023

Is life a pendulum constantly swinging between the PTO (paid time off) you just had and the next PTO you’re going to request?
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 DIY and home improvement trends in the US, how Americans are improving their home and living spaces on their own, by painting, gardening and switching up furniture

25.10.2023 | 12min read

Stylish, Thrifty and Versatile: The Latest DIY and Home Improvement Trends in the US

Have you ever found yourself staring at that blank wall in your living room, thinking, "I could totally spruce this up," or maybe...
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 Pets and how pet owners have changed the rules of the pet industry in the US

18.09.2023 | 14min read

The Booming Pet Industry in the US: Exploring Trends and Innovations

In a world where pet ownership has skyrocketed over the last thirty years, it's crystal clear that our four-legged, feathered,...
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 Child playing with colored wooden building blocks

16.08.2023 | 15min read

Beyond Play: The Wonderful World of Toys, Learning, and Kidults in the US

Today we’ll explore the captivating world of toys, a realm where dreams come to life, where nostalgia intertwines with...
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 Person going grocery shopping at a supermarket

03.08.2023 | 22min read

2023 FMCG Report: Consumer Trends in the US for the Food & Beverage Sector

What are consumers buying? What is the latest food and drink craze? Chocolate covered strawberry yogurt clusters? Is Dalgona...
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 Digital Healthcare & the role of AI: The Innovation race

02.08.2023 | 23min read

Digital Healthcare & the role of AI: The Innovation race

Artificial Intelligence (AI) has been everything, everywhere and all at once these days.
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 Breaking Barriers: Women in Sports and Viewers’ Perception

10.07.2023 | 26min read

Breaking Barriers: Women in Sports and Viewers’ Perception

Sports have always played a significant role in our society, they are inspiring tales of triumph, dedication, and sheer...
Read more
 Gen Z individuals taking selfies to post on social media

22.06.2023 | 26min read

Gen Z & Social Media: Exploring the Digital Landscape of Generation Z

Social media has become an integral part of our daily lives, but Generation Z, commonly known as Gen Z, is the generation with...
Read more
 Gen Z mass protesting with a megaphone on San Francisco Bridge

22.06.2023 | 18min read

Gen Z & Politics: Political Engagement & Views of the Next Generation

As the world evolves, so does the political landscape, and the emergence of Generation Z, brings forth a new wave of political...
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 American Gen Z talking about dating and dating apps while holding their smartphones

22.06.2023 | 9min read

How is Gen Z dating? Redefining relationships and love

The dating landscape has undergone a significant transformation in recent years, primarily driven by the rise of dating...
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