March 31, 2023
The Appinio Hype Tracker has entered the game: exploring the US gaming industry
The gaming industry has come a long way from its humble beginnings as a simple pastime for children and young adults. Today, it h...
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February 22, 2023
Love is in the cloud: Dating & relationship advice - Appinio Hype Tracker
As February is Valentine's Day month, the topic of dating and relationships is at the forefront of people's minds. To gain some in...
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February 6, 2023
Athleisure and sports habits in the US - Appinio Hype Tracker
The first Appinio Hype Tracker Report of the year looks at sport, exercise, and sportswear among Americans. With this piece of res...
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December 13, 2022
Glowing skin is always in: the skincare market in the US
Skincare is the fastest growing market segment in the beauty industry, according to Statista the revenue in the Skin Care segment ...
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June 7, 2022
“TikTok made me buy it” - do ‘BookTokers’ shift Gen Z consumption habits?
In times where staying at home and scrolling through social media for hours on end is more socially acceptable than ever, TikTok h...
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May 30, 2022
Sustainable Business Practices for Brands: the value of transparency
In light of the latest Intergovernmental Panel on Climate Change report (IPCC, 2022) highlighting the increasing evidence of degra...
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October 25, 2021
E-mobility guide: everything you need to know about electric cars
Hardly makes any noise, does not emit any smelly exhaust fumes and contains a lot of the latest technology - at least that is the ...
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