Appinio's Insights Blog

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Pets and how pet owners have changed the rules of the pet industry in the US

18.09.2023 | 13min read

The Booming Pet Industry in the US: Exploring Trends and Innovations

In a world where pet ownership has skyrocketed over the last thirty years, it's crystal clear that our four-legged, feathered,...
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Child playing with colored wooden building blocks

16.08.2023 | 14min read

Beyond Play: The Wonderful World of Toys, Learning, and Kidults in the US

Today we’ll explore the captivating world of toys, a realm where dreams come to life, where nostalgia intertwines with...
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Person going grocery shopping at a supermarket

03.08.2023 | 13min read

2023 FMCG Report: Consumer Trends in the US for the Food & Beverage Sector

What are consumers buying? What is the latest food and drink craze? Chocolate covered strawberry yogurt clusters? Is Dalgona...
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Digital Services and AI in the healthcare industry

02.08.2023 | 14min read

Digital Healthcare & the role of AI: The Innovation race

Artificial Intelligence (AI) has been everything, everywhere and all at once these days.
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Female soccer player sitting down on the soccer field

10.07.2023 | 16min read

Breaking Barriers: Women in Sports and Viewers’ Perception

Sports have always played a significant role in our society, they are inspiring tales of triumph, dedication, and sheer...
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Gen Z individuals taking selfies to post on social media

22.06.2023 | 15min read

Gen Z & Social Media: Exploring the Digital Landscape of Generation Z

Social media has become an integral part of our daily lives, but Generation Z, commonly known as Gen Z, is the generation with...
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Gen Z mass protesting with a megaphone on San Francisco Bridge

22.06.2023 | 8min read

Gen Z & Politics: Political Engagement & Views of the Next Generation

As the world evolves, so does the political landscape, and the emergence of Generation Z, brings forth a new wave of political...
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American Gen Z talking about dating and dating apps while holding their smartphones

22.06.2023 | 8min read

How is Gen Z dating? Redefining relationships and love

The dating landscape has undergone a significant transformation in recent years, primarily driven by the rise of dating...
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User choosing a song on their music streaming service on smartphone

02.06.2023 | 17min read

The Subscription Economy: Exploring the World of US Subscription Services

Subscription services have emerged as a dominant force, revolutionizing the way we shop and access media content. Subscription...
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Man looking at stock trends on his smartphone trading app while checking stock trends also on his laptop

26.05.2023 | 15min read

US Personal Finance: Trends in Savings, Investment, and Digital Banking

Personal finance plays a vital role in our daily lives as we manage our money, make financial decisions, and plan for the future....
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Professional gamers in a competitive esports tournament wearing gaming headsets while playing video games on their computers

26.05.2023 | 19min read

The Appinio Hype Tracker has entered the game: exploring the US gaming industry

The gaming industry has come a long way from its humble beginnings as a simple pastime for children and young adults. Today, it...
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Couple chatting

26.05.2023 | 16min read

Love is in the cloud: Dating & relationship advice - Appinio Hype Tracker

As February is Valentine's Day month, the topic of dating and relationships is at the forefront of people's minds. To gain some...
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