Appinio's Insights Blog

September 18, 2023 | 13min read

The Booming Pet Industry in the US: Exploring Trends and Innovations

In a world where pet ownership has skyrocketed over the last thirty years, it's crystal clear that our four-legged, feathered, and...

September 18, 2023 | 13min read

The Booming Pet Industry in the US: Exploring Trends and Innovations

In a world where pet ownership has skyrocketed over the last thirty years, it's crystal clear that our four-legged, feathered, and...

December 13, 2022 | 18min read

Glowing skin is always in: the skincare market in the US

Skincare is the fastest growing market segment in the beauty industry, according to Statista the revenue in the Skin Care segment ...

June 7, 2022 | 8min read

“TikTok made me buy it” - do ‘BookTokers’ shift Gen Z consumption habits?

In times where staying at home and scrolling through social media for hours on end is more socially acceptable than ever, TikTok h...

February 22, 2023 | 16min read

Love is in the cloud: Dating & relationship advice - Appinio Hype Tracker

As February is Valentine's Day month, the topic of dating and relationships is at the forefront of people's minds. To gain some in...

Pets and how pet owners have changed the rules of the pet industry in the US

18.09.2023 | 13min read

The Booming Pet Industry in the US: Exploring Trends and Innovations

In a world where pet ownership has skyrocketed over the last thirty years, it's crystal clear that our four-legged, feathered,...

Child playing with colored wooden building blocks

16.08.2023 | 14min read

Beyond Play: The Wonderful World of Toys, Learning, and Kidults in the US

Today we’ll explore the captivating world of toys, a realm where dreams come to life, where nostalgia intertwines with...

Person going grocery shopping at a supermarket

03.08.2023 | 13min read

2023 FMCG Report: Consumer Trends in the US for the Food & Beverage Sector

What are consumers buying? What is the latest food and drink craze? Chocolate covered strawberry yogurt clusters? Is Dalgona...

Digital Services and AI in the healthcare industry

02.08.2023 | 14min read

Digital Healthcare & the role of AI: The Innovation race

Artificial Intelligence (AI) has been everything, everywhere and all at once these days.

Female soccer player sitting down on the soccer field

10.07.2023 | 16min read

Breaking Barriers: Women in Sports and Viewers’ Perception

Sports have always played a significant role in our society, they are inspiring tales of triumph, dedication, and sheer...

Gen Z individuals taking selfies to post on social media

22.06.2023 | 15min read

Gen Z & Social Media: Exploring the Digital Landscape of Generation Z

Social media has become an integral part of our daily lives, but Generation Z, commonly known as Gen Z, is the generation with...

Gen Z mass protesting with a megaphone on San Francisco Bridge

22.06.2023 | 8min read

Gen Z & Politics: Political Engagement & Views of the Next Generation

As the world evolves, so does the political landscape, and the emergence of Generation Z, brings forth a new wave of political...

American Gen Z talking about dating and dating apps while holding their smartphones

22.06.2023 | 8min read

How is Gen Z dating? Redefining relationships and love

The dating landscape has undergone a significant transformation in recent years, primarily driven by the rise of dating...

User choosing a song on their music streaming service on smartphone

02.06.2023 | 17min read

The Subscription Economy: Exploring the World of US Subscription Services

Subscription services have emerged as a dominant force, revolutionizing the way we shop and access media content. Subscription...

Man looking at stock trends on his smartphone trading app while checking stock trends also on his laptop

26.05.2023 | 15min read

US Personal Finance: Trends in Savings, Investment, and Digital Banking

Personal finance plays a vital role in our daily lives as we manage our money, make financial decisions, and plan for the future....

Professional gamers in a competitive esports tournament wearing gaming headsets while playing video games on their computers

26.05.2023 | 19min read

The Appinio Hype Tracker has entered the game: exploring the US gaming industry

The gaming industry has come a long way from its humble beginnings as a simple pastime for children and young adults. Today, it...

26.05.2023 | 16min read

Love is in the cloud: Dating & relationship advice - Appinio Hype Tracker

As February is Valentine's Day month, the topic of dating and relationships is at the forefront of people's minds. To gain some...

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