Appinio's Insights Blog

January 7, 2026 | 9min read

How is Gen Z dating? Redefining relationships and love

The dating landscape has undergone a significant transformation in recent years, primarily driven by the rise of dating platforms....

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January 7, 2026 | 19min read

The Subscription Economy: Exploring the World of US Subscription Services

Subscription services have emerged as a dominant force, revolutionizing the way we shop and access media content. Subscription box...

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January 7, 2026 | 32min read

US Personal Finance: Trends in Savings, Investment, and Digital Banking

Personal finance plays a vital role in our daily lives as we manage our money, make financial decisions, and plan for the future. ...

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January 7, 2026 | 21min read

The Appinio Hype Tracker has entered the game: exploring the US gaming industry

The gaming industry has come a long way from its humble beginnings as a simple pastime for children and young adults.

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January 7, 2026 | 25min read

Love is in the cloud: Dating & relationship advice - Appinio Hype Tracker

As February is Valentine's Day month, the topic of dating and relationships is at the forefront of people's minds. To gain some in...

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January 7, 2026 | 34min read

Athleisure and sports habits in the US - Appinio Hype Tracker

The first Appinio Hype Tracker Report of the year looks at sport, exercise, and sportswear among Americans. With this piece of res...

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January 7, 2026 | 37min read

Glowing skin is always in: the skincare market in the US

Skincare is the fastest growing market segment in the beauty industry, according to Statista the revenue in the Skin Care segment ...

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January 7, 2026 | 10min read

“TikTok made me buy it” - do ‘BookTokers’ shift Gen Z consumption habits?

In times where staying at home and scrolling through social media for hours on end is more socially acceptable than ever, TikTok h...

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January 7, 2026 | 7min read

Sustainable Business Practices for Brands: the value of transparency

In light of the latest Intergovernmental Panel on Climate Change report (IPCC, 2022) highlighting the increasing evidence of degra...

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January 7, 2026 | 21min read

E-mobility guide: everything you need to know about electric cars

Hardly makes any noise, does not emit any smelly exhaust fumes and contains a lot of the latest technology - at least that is the ...

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