Everything about market research | Appinio Blog

02.09.2026 | 27min read

What is Root Cause Analysis? Process, Tools, Examples

Are you tired of addressing the same problems repeatedly, only to find that they resurface, seemingly on their own? In the world...

02.09.2026 | 40min read

What is Cost-Benefit Analysis? Definition, Examples

Are you faced with critical decisions that demand a thorough assessment of costs and benefits? Understanding the art of...

02.09.2026 | 29min read

What is a Longitudinal Study? Definition, Types, Examples

Ever wondered how researchers gain profound insights into changes and developments that unfold over time? The answer lies in the...

02.09.2026 | 26min read

What is a Cross Sectional Study? Design, Uses, Examples

Ever wondered how we capture a single moment in a constantly changing world? What if you could freeze time to understand a...

28.08.2026 | 29min read

What is Benchmarking? Definition, Software, Examples

Ever wondered how top-performing companies stay ahead in the game? The answer lies in benchmarking. Benchmarking is like looking...

01.09.2026 | 37min read

What is Trend Analysis? Definition, Formula, Examples

Have you ever wondered how to uncover hidden insights within your data, predict future trends, and make informed decisions that...

01.09.2026 | 29min read

What is Stratified Random Sampling? Definition, Method, Examples

Have you ever wondered how researchers obtain accurate and representative data from diverse populations? One powerful tool stands...

28.08.2026 | 38min read

How to Calculate Statistical Significance? (+ Examples)

Have you ever wondered how to distinguish between mere chance and genuine insights when analyzing data? Statistical significance...

28.08.2026 | 32min read

Close-Ended Questions: Definition, Types, Examples

Are you seeking a powerful tool to gather structured data efficiently and gain valuable insights in your research, surveys, or...

28.08.2026 | 19min read

How to Ask Open-Ended Questions? Examples, Advantages

If you're looking to enhance your communication skills and foster deeper connections with those around you, you've come to the...

28.08.2026 | 44min read

How to Come Up With a Brand Name? (+ Examples)

Are you grappling with the exciting challenge of crafting a unique and captivating brand identity? One of the foremost steps in...

28.08.2026 | 30min read

What is Brand Equity? Definition, Measurement, Examples

Have you ever wondered why some brands seem to effortlessly capture the hearts and minds of consumers while others struggle to...

28.08.2026 | 36min read

What is Brand Architecture? Models, Strategy, Examples

Have you ever wondered how some companies manage to keep their brands organized and recognizable, even as they grow and diversify...

28.08.2026 | 36min read

Brand Development: Definition, Process, Strategies, Examples

Have you ever wondered what makes some brands stand out in a crowded market while others fade into the background? Developing a...

28.08.2026 | 34min read

What is Packaging Design? Process, Examples, Trends

Are you ready to captivate your audience, stand out in the market, and create packaging that truly speaks to your brand's...

28.08.2026 | 31min read

What is a Pulse Survey? Definition, Types, Questions

Are you looking for a quick and effective way to understand the feelings and opinions of your employees or customers? Pulse...

28.08.2026 | 25min read

Cross-Tabulation Analysis: A Full Guide (+ Examples)

Have you ever wondered how researchers and analysts make sense of complex data to uncover hidden relationships and patterns?...

28.08.2026 | 29min read

How to Create a Customer Journey Map? Template, Examples

Are your customers truly at the heart of your business strategy? Understanding their experiences and interactions is key to...

28.08.2026 | 22min read

How to Create a Customer Profile? (+ Template & Examples)

In a world where understanding your customers isn't just a strategy but a necessity, this guide is your compass. We'll walk you...

28.08.2026 | 36min read

VRIO Framework: Definition, Analysis, Examples

Have you ever wondered what makes some companies stand out in a crowded market while others struggle to keep up? The secret often...

28.08.2026 | 34min read

What is a PESTEL Analysis? Definition, Factors, Examples

Are you ready to decode the intricate puzzle of business dynamics and gain a competitive edge? In this guide, we unravel the...

Coworkers conducting a SWOT analysis workshop with a whiteboard and post-its

28.08.2026 | 15min read

SWOT analysis - What is and how to conduct it?

The SWOT analysis is a valuable tool used by organizations and individuals alike to evaluate their current situation, make...

01.09.2026 | 21min read

What is Behavioral Segmentation? Definition, Types, Examples

Have you ever wondered why some marketing campaigns seem to resonate with you more than others? Perhaps it's because those...

Psychographic Segmentation Guide Examples

01.09.2026 | 24min read

Psychographic Segmentation: A 2026 Guide (+ Examples)

Are you ready to unlock the secrets of understanding your audience on a profound level? Dive into the world of psychographic...

01.09.2026 | 23min read

Discrete vs. Continuous Data: Differences and Examples

Have you ever wondered why some data seems to come in distinct, separate values, while other data varies smoothly over a range?...

01.09.2026 | 29min read

What is Categorical Data? Definition, Types, Examples

Have you ever wondered how we make sense of the diverse categories that define our world? Categorical data, from gender to...

01.09.2026 | 31min read

Experimental Research: Definition, Types, Design, Examples

Experimental research is a cornerstone of scientific inquiry, providing a systematic approach to understanding cause-and-effect...

01.09.2026 | 12min read

What is Primary Research? Types, Methods, Examples

Have you ever wondered how businesses and researchers gather those fresh insights that drive innovation and decision-making?...

01.09.2026 | 13min read

What is Secondary Research? Types, Methods, Examples

Have you ever wondered how researchers gather valuable insights without conducting new experiments or surveys? That's where...

Key Driver Analysis allows you to understand what drives your customers, make informed decisions, and stay ahead of the competition.

28.08.2026 | 18min read

Key Driver Analysis: Your Ultimate Setup Guide

Key Driver Analysis, known also as Driver Analysis, is a fundamental component of market research. It is a systematic process...

13.08.2026 | 15min read

A day in the life of a Research Consultant

There are many versatile career paths, but few combine client-facing project management with deep expertise in research...

04.08.2026 | 20min read

The 6 best Brand Trackers: Which one actually measures your Brand's Health?

Every marketer knows the feeling. The campaign is live, the budget is spent, and then someone in the leadership meeting asks the...

17.07.2026 | 11min read

How surveys can be built seamlessly for advanced research

When searching for the best survey tools or the best online survey platform, modern insights professionals look for three things:...

09.06.2026 | 3min read

5 top takeaways from the Algorithmic Shopper® research

We recently sat down with Paul F. Accornero from The AI Praxis™ to chat through agentic shopping and how consumers feel about it.

17.07.2026 | 11min read

Appinio Conversations: Making the most of synthetic personas

Synthetic personas are built for the exploratory phase of your research. Think of it as a smart digital focus group that scales....

01.06.2026 | 3min read

Why Mental Availability insights stall – and how to fix it

Mental Availability is now firmly on the agenda for brand and insights teams at serious consumer businesses. More organisations...

08.06.2026 | 6min read

Beyond Demographics: The power of psychographic target segmentation

Global events are causing shifts in consumer behavior, and misalignment with consumer values can lead to disappointing sales....

30.04.2026 | 16min read

Market research trends in the tech industry: What's changing in 2026

Speed has always been a pressure point for market researchers. But in 2026, the conversation has shifted. It's no longer just...

13.03.2026 | 26min read

Quota Sampling: Definition, Types, Methods, Examples

Have you ever wondered how researchers ensure that their study samples accurately represent the diverse characteristics of the...

25.08.2026 | 14min read

Revolutionizing Brand Health with Mental Availability: key takeaways

Are you navigating the competitive landscape using a traditional AIDA framework but your brand insights feel superficial and...

03.02.2026 | 5min read

Blending machine learning and human expertise for high-quality research data

At Appinio, high-quality data is the backbone of the insights we deliver. Maintaining data integrity requires a precise balance...

26.01.2026 | 4min read

Six career tips for market researchers in the AI era

Market research is changing - and AI is rewriting the rules of the game. Instead of a routine job, you have the chance to become...

Discover future flavors using Appinio predictive insights to stay ahead of consumer preferences.

26.01.2026 | 8min read

Future Flavors: How Burger King nailed Concept Testing with Predictive Insights

In the fast-paced world of fast food, staying ahead requires more than just an innovative menu; it demands a deep understanding...

26.01.2026 | 5min read

Trustly uses Appinio’s insights to revolutionize utility bill payments

Trustly, a Swedish fintech company, set themselves a goal - To make payments easier and more direct. How? By enabling customers...

02.12.2025 | 5min read

MRMW 2025: Event Recap

The MRMW Europe 2025 in Berlin was the hotspot for the future of market research and the role of AI. From seamless real-time...

25.08.2026 | 10min read

The power of market research: How McCain conquered the market with CEPs

Did you also attend the OMR Masterclass held by our Director Research Louise Leitsch? Then you already know how fascinating...

25.08.2026 | 7min read

Smart buying moments: How CEPs grow your brand

Today, it is no longer enough for your brand to simply be "known" to be strong. It's about being present in the consumer's mind...

24.02.2026 | 5min read

The biggest market research fails in history - and what we learn from them

What do Crystal Pepsi, Microsoft Zune and Gap's rebranding have in common? They are all prominent examples of marketing and...

Mystery shopping is a market research method that allows companies to check their own customer service and customer experience

27.01.2026 | 8min read

Mystery Shopping: Enhancing Customer Experience through objective evaluations

Have you ever imagined detectives embarking on a covert mission?

The Ansoff Matrix lets you explore market penetration, development, diversification, and product strategies

26.01.2026 | 11min read

The Ansoff Matrix: exploring growth opportunities

Looking into entering new markets or understanding how you can make the most of your existing products in existing markets?Then...

26.01.2026 | 9min read

The Semantic Differential Scale: The Power of Perceptions in Market Research

Market researchers are always on the lookout for innovative tools that can provide deeper insights into consumer behavior and...

Regression analysis: precise market analyses with Appinio

26.01.2026 | 9min read

Regression analysis: Precise Forecasts and Predictions

Regression analysis plays a vital role in contemporary market research, offering a powerful tool for making accurate forecasts...

Woman sitting at her laptop with coffee in her hand

26.01.2026 | 12min read

Qualitative & Quantitative Survey Methods: Online Surveys for your Needs

What perception does the public have of my company? How effectively is the new advertising campaign resonating with the target...

The Delphi method creates clearer forecasts than the ancient oracle through multi-stage question rounds.

26.01.2026 | 9min read

The Delphi Method: Unlocking the Power of Expert Forecasts

Unlocking the secrets of the future has always been a captivating quest, driving individuals and businesses to seek innovative...

Coworkers conducting a target market expansion and segmentation workshop

26.01.2026 | 13min read

Target Market Expansion – How to grow by expanding your target market

In the dynamic landscape of business, growth and sustainability are paramount. To thrive in a competitive marketplace, companies...

08.01.2025 | 18min read

Sample size & margin of error: Appinio's online calculators for bulletproof surveys

Whether it's about political sentiment, customer satisfaction, the Appinio Hype Train or a company employee survey, surveys are...

26.01.2026 | 24min read

Understanding Market Research: Everything about Market Research Methods

Conducting market research is the best way to ensure the success of your business idea, but it can seem daunting at times.Appinio...

03.02.2026 | 8min read

How to use HR surveys?

Introduction Corporate success is significantly linked to the performance of the employees - no matter whether we talk about a...

24.02.2026 | 10min read

Implicit Association Testing (IAT)

95 percent of all purchasing decisions are made subconsciously, according to studies such as the one conducted by Harvard...

26.01.2026 | 16min read

7 Steps to a Successful Target Audience Analysis

Running successful marketing research means it is crucial to have a clear understanding of the target audience.

26.01.2026 | 12min read

Competitive Analysis : Methods and Examples

In the world of business, competition is just as fierce as in a cycling race. To stay ahead of the game, companies must...

26.01.2026 | 8min read

Pricing Analysis: The Van Westendorp Price Sensitivity Meter

Setting the right price for a product or service can be a daunting task for companies.

Black and white image of a hand with a compass

26.01.2026 | 12min read

The Survey Guide - How to Design a Professional Questionnaire

Market research heavily relies on questionnaires as they are essential in generating valuable insights into the minds of...

26.01.2026 | 8min read

Quality Criteria of a Survey for Market Research

Market research is a critical aspect of a company's decision-making process, providing essential insights that can inform various...

26.01.2026 | 9min read

Measuring Brand Image

What do you think of when you hear the names Volkswagen, Coca-Cola, or Burger King? Your associations, whether positive or...

26.01.2026 | 13min read

Design-Test: How to test a Design properly?

It's not always easy to capture the essence of a brand or communicate its benefits through corporate logos, claims, out-of-home...

26.01.2026 | 10min read

Kano Analysis: The Complete Guide

Creating products or services that will satisfy your customers' needs is the ultimate goal for any team. While numerous ideas may...

26.01.2026 | 10min read

Identify unknown potential with the TURF Analysis

Discovering which product will appeal to the greatest number of customers can be a challenge for any company.

26.01.2026 | 12min read

Conjoint Analysis: a comprehensive practical guide

Product development and market establishment pose significant challenges for many companies.

26.01.2026 | 6min read

Preference measurement: Maximum Difference Scaling

As a marketer or decision-maker, you may often wonder which product features or services are most important to your customers or...

26.01.2026 | 13min read

Measuring Customer Satisfaction

Measuring customer satisfaction is key to any business's success. Satisfied customers not only return but also recommend products...

26.01.2026 | 5min read

Logo-Test: How to Test a new Logo?

Introduction A logo is the figurehead of a company. Therefore, marketing experts need to know potential customers' opinions on...

24.02.2026 | 8min read

4 Steps to a Concept Testing Survey

Introduction Having an outstanding idea for a product or service does not guarantee success. Many ideas fail because there is...

26.01.2026 | 10min read

Brand Awareness Survey

Introduction Sportswear: Nike and Adidas. Car brands: Volkswagen, Mercedes, Audi. When naming a product category, consumers know...

03.02.2026 | 5min read

Campaign Tracking: How to Measure Advertising Effectiveness

Objective of Campaign Tracking Advertising is an integral part of brand communication and can have various purposes. Typical...

28.04.2026 | 12min read

A Short Guide for Brand Tracking

Consumer behaviour is in a constant state of flux, posing an ongoing challenge for brands.

26.01.2026 | 7min read

Pricing Analysis: The Gabor-Granger-Method

Introduction Determining the price of a product or service is an essential step for every company. A critical success factor here...

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