Target Group Analysis

Get to know your target group
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Target Group Demographics
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Product Use
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Ad Channels
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Usage situation
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Drivers and Barriers
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Purchase Channel
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Purchase Frequency
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Buying behaviour
Understand how consumers think
Target group analysis 101
Learn more in our "Market Research ABC" and find out when, where and why consumers buy their favorite products and what makes or breaks their decision.
The Market Research ABC

Step-by-step-guide
Get in-depth insights and a detailed step-by-step guide for setting up a target group analysis with Appinio.

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Tracking
Campaign Tracking

Tracking
Brand Tracking

Tracking
Consumer Tracking

Target Groups
Target Group Analysis
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Everything at one glance in the Appinio ABC for Market Research.
The market research ABC
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