Target Group Analysis

Gen Z or Millenials? Yoga lovers or CrossFit fans? Get a clear understanding of your target audience to create great products that they will actually need and love.

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Get to know your target group

Target Group Demographics
Product Use
Ad Channels
Usage situation
Drivers and Barriers
Purchase Channel
Purchase Frequency
Buying behaviour

Understand how consumers think

Instead of assuming, ask your customers directly and get the answers you need in minutes (literally).

Target group analysis 101

Learn more in our "Market Research ABC" and find out when, where and why consumers buy their favorite products and what makes or breaks their decision.

Step-by-step-guide

Get in-depth insights and a detailed step-by-step guide for setting up a target group analysis with Appinio.

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Sky is the limit when it comes to our research capabilities. From concept test to brand tracking and beyond, we've got all your research needs covered.

Tracking

Campaign Tracking

Knowing your reach and the click-through rate is great. But what's the real impact of your campaign on your brand?

Tracking

Brand Tracking

Don’t fly blind. Measure and track your brand's performance to stay on top of consumers' perceptions of you.

Tracking

Consumer Tracking

Understand how consumers think and what drives their choices. From purchase frequency to product use, to drivers and barriers - we've got all the answers you need, in real time.

Target Groups

Target Group Analysis

Gen Z or Millenials? Yoga lovers or CrossFit fans? Get a clear understanding of your target audience to create great products that they will actually need and love.

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Everything at one glance in the Appinio ABC for Market Research.

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