Trusted by 3,000+ world industry leaders to deliver the insights that matter
See what sets us apart
Global panel
Struggling to get insights beyond your home market? If you're relying on platforms built around the US, you're likely missing the full picture. Appinio provides the global reach the local relevance you need to succeed worldwide. We empower you to make decisions that resonate locally and scale globally.
Flexible toolbox at your fingertips
Research excellence
Feeling limited by research tools that only scratch the surface? Many agile platforms provide fast, surface-level data but lack the methodological depth required for high-stakes decisions on pricing, product features, and brand strategy.
Appinio provides the advanced, fully customizable toolkit you need to move from simple polls to strategic answers. Stop compromising on methodology and start uncovering the "why" behind consumer choice.
Our AI-powered platform enables exploration of a wide range of advanced research methodologies, including:
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Conjoint & MaxDiff analysis: Uncover what features customers truly value and prioritize your product roadmap with confidence.
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Pricing strategy suite (Van Westendorp & Gabor-Granger): Pinpoint optimal price points and understand price elasticity to maximize revenue.
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TURF analysis: Optimize your product portfolio or marketing messages to reach the maximum number of unique consumers.
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Kano model analysis: Distinguish between basic needs and "wow" features to delight customers and stand out from the competition.
On-demand expert guidance
Expert guidance
Imagine having a seasoned research expert as an extension of your own team—a partner to validate your approach, uncover deeper meaning in the data, and transform results into compelling stories. That's when good insights become great strategy.
Unlike DIY-only platforms, we provide on-demand experts to ensure your research is not just fast, but strategically sound. Our consultants are here to help you:
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Sharpen your survey: Collaborate on questionnaire design, logic, and translations to ensure methodological rigor and eliminate bias.
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Analyze your results: Go beyond surface-level data to identify key drivers, uncover hidden patterns, and extract the most meaningful insights.
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Craft your report: Get help building a compelling narrative and creating presentation-ready reports that drive action in your organization.
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No matter the size, the industry or the research goals, all our clients have one thing in common. They love getting answers fast.
The support you get from our team of best-in-class research consultants is simply unbeatable.
Church & Dwight
Olivier Sachon, Marketing Director
"The Appinio team is competent and available. Their solutions meet our needs, and we regularly call on them for a variety of issues. I appreciate the fact that study results are made available on their platform, which not only allows us to store everything in one place, but also allows us to easily sort through them independently. I highly recommend them."
PepsiCo
Tina Tran, Consumer & Shopper Insight Manager
“Appinio is an innovative and agile tool that allows us to get fast, valuable and actionable insights with great customizable dashboards to develop our ideas based on consumer's needs.”
Kao
Christina Ernst, Market Research Manager
“At Kao, we put our consumers at the center of all our decisions. That’s why our collaboration with Appinio is invaluable for us. The speed, flexibility, and excellent price-performance ratio allow us to gain consumer insights efficiently and make data-driven decisions. Beyond the outstanding platform, the incredibly friendly and competent team makes working with Appinio a real pleasure. Their support ensures that we can seamlessly integrate research into our strategies and respond to market needs with agility.”
How Appinio helped Rémy Cointreau drive strategic growth through consumer insights
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