On-demand webinar

Shifting the mindset: Consumer-led innovation and the road to a top 10 product

Many product-led businesses struggle to scale by simply expanding their range, and often lack cohesive insight adoption across their go-to-market functions. Bulk tackled both challenges head-on by shifting to a consumer-led strategy - embedding consumer intelligence into every stage of product development and launch.

The result: Dope, a top 10 bestseller and category leader within just 3 months.

Join Ollie Iselin, Head of Marketing Insights at Bulk, and Mark Tomkinson, Customer Success Lead at Appinio, as they unpack the tactical role of insights in driving measurable impact across a £130M product-led business.