Not every audience thinks of your brand the same way. You can now apply splits to Mental Availability results, so you can compare mental availability across segments, demographics, or any group that matters to your analysis.
Apply splits to your Mental Availability results for sharper audience insights
Lock in your must-keep items in the TURF Simulator and optimize the rest instantly
Some items are non-negotiable - your top sellers stay, no matter what. Now you can fix specific items in the TURF Simulator and let it optimize the remaining lineup around them, live. No manual reruns, no waiting on someone else to rebuild the analysis.
Tabulated Excel exports give every question its own tab, clearly formatted
Standard exports dump everything into one big spreadsheet - hard to navigate, easy to misread. Tabulated Excel exports fix that: every question gets its own tab, clearly formatted, so your data is easier to explore and far less error-prone to work with.
