Identifying the optimal packaging
The French company Bonduelle produces and sells canned and frozen products, fresh vegetables, bagged salads and ready-to-eat mixed salads worldwide. With a presence in more than 100 countries, it is the market leader in the processed vegetable sector.
Industry
FMCG (food)
Test Type
Packaging Test
Geography
Germany
Challenge
Research setup
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N
Men and women aged 20-65 in Germany
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500
participants
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19
questions
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5
Hours field time
Results
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Identifying decisive factors in the purchase decision
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Get feedback from its target audience
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Elements to include for optimal package design
Why Bonduelle loves Appinio
Thanks to Appinio, we have a fast tool that delivers valid results on a daily basis so that we can quickly and appropriately react to customer needs.
Sonja Mäckle
Product Manager at Bonduelle
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