14th May 2026
The Commerce Media Festival & FMCG Summit
The power of Psychographic Target Segmentation
If your campaigns feel disconnected or aren't driving the conversion you need, it's time to dig deeper. Our latest guide explores how Psychographic Target Group Analysis helps you move beyond age and location to tap into the core motivations, values, and lifestyle drivers that truly shape consumer decisions.
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Revolutionize your Brand Health with Mental Availability
Ready to move beyond surface-level brand metrics? Discover why traditional funnels often fall short and learn how to map your brand’s presence across key consumer occasions. Read our full guide to start turning mental share into market share.
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Consumer Insights
Recent research from Appinio shows that a staggering 91% of us in the UK, aren't confident in the national economy right now. Between soaring fuel costs hitting a third of drivers and 61% of people slashing their discretionary spending, that 'neutral middle' group is finding it harder than ever to keep their balance.
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3rd June 2026, 4pm UK
Upcoming webinar
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