15th April 2026

NexGen Retail Summit

We’re thrilled to be joining industry leaders to explore how retailers can stay top-of-mind with their customers in an increasingly crowded and complex market.

-> Check out our keynote by Louise Leitsch @ 14:50, Capturing hidden insights through innovative retail research.

-> Or stop by the Appinio stand to see how our we help teams make better decisions with actionable consumer insights, powered by AI and dedicated market research experts.

Capturing hidden insights through innovative retail research

By Louise Leitsch, VP of research at Appinio

Mental Availability Monitor

Revolutionizing retail brand health with mental availability

In a retail landscape with diminishing customer loyalty and increasingly complex customer journeys, brand awareness is no longer enough. To achieve sustainable growth, UK retailers must master Mental Availability, ensuring their brand is the first that springs to mind the moment a customer identifies a need.

Whether it’s a quick "grocery top-up shop" on the commute home or looking for that perfect wedding guest outfit, your retail success depends on owning the Category Entry Points (CEPs) that trigger a purchase. By identifying specific cues such as "last-minute dinner inspiration" or "quality on a budget" you can move beyond passive recognition to active, predictive recall.

Appinio’s approach to brand health tracking gives you the granular, real-time insights needed to dominate these critical buying moments.