Appinio x Esade

Reacting to students through data

As an academic institution recognized for its quality education and international focus, Esade continually seeks ways to update itself to meet the needs and interests of potential students.

Therefore, in order to make strategic decisions, Esade decided to survey its target audience through Appinio and get their feedback.




Test Type
Concept Test




In order to better meet the current needs of young people interested in pursuing a degree, Esade set out to measure their level of attractiveness towards new programs, identify the ideal combination of subjects, determine which of its campuses is most attractive for each program, as well as assess the level of awareness of Esade's offerings, its positioning among other academic institutions and the willingness to pursue programs taught in languages other than Spanish.
Frame 839

Research setup

  • 669


  • N

    Men and women aged 16-19 interested in a degree over the next 3 years

  • 30


  • 10

    Days field time


A combination of closed, open-ended questions, Likert scales and TURF analysis enabled us to discover preferences among existing programs and potential ones, as well as to gather qualitative data for future program development.
  • checkmark

    Identifying the program's key areas of interest

  • quality

    Identifying most desired/popular programs offered

  • Global

    Positioning understanding across Spain's different regions

  • Hero-Icon_Purchase

    To be aware of preferred campuses, interest in foreign language and multi-site course offerings

Why Esade loves Appinio

Thanks to Appinio we have been able to better understand the target of future undergraduate students.

Vega Sainz Pelegri

Marketing Director at Esade Business & Law School

Vega Sainz Pelegri

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