Reacting to students through data
As an academic institution recognized for its quality education and international focus, Esade continually seeks ways to update itself to meet the needs and interests of potential students.
Therefore, in order to make strategic decisions, Esade decided to survey its target audience through Appinio and get their feedback.
Industry
Education
Test Type
Concept Test
Geography
Spain
Challenge
Research setup
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669
Participants
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N
Men and women aged 16-19 interested in a degree over the next 3 years
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30
Questions
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10
Days field time
Results
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Identifying the program's key areas of interest
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Identifying most desired/popular programs offered
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Positioning understanding across Spain's different regions
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To be aware of preferred campuses, interest in foreign language and multi-site course offerings
Why Esade loves Appinio
Thanks to Appinio we have been able to better understand the target of future undergraduate students.
Vega Sainz Pelegri
Marketing Director at Esade Business & Law School
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