Appinio x Esade

Reacting to students through data

As an academic institution recognized for its quality education and international focus, Esade continually seeks ways to update itself to meet the needs and interests of potential students.

Therefore, in order to make strategic decisions, Esade decided to survey its target audience through Appinio and get their feedback.

Challenge

In order to better meet the current needs of young people interested in pursuing a degree, Esade set out to measure their level of attractiveness towards new programs, identify the ideal combination of subjects, determine which of its campuses is most attractive for each program, as well as assess the level of awareness of Esade's offerings, its positioning among other academic institutions and the willingness to pursue programs taught in languages other than Spanish.

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Research setup

669

Participants
N

Men and women aged 16-19 interested in a degree over the next 3 years
30

Questions
10

Days field time

Identifying the program's key areas of interest
Identifying most desired/popular programs offered
Positioning understanding across Spain's different regions
To be aware of preferred campuses, interest in foreign language and multi-site course offerings

Why Esade loves Appinio

Thanks to Appinio we have been able to better understand the target of future undergraduate students: the subjects and degrees of greatest interest, the perceived positioning of the school as well as their preference for certain campuses and languages. Working with Appinio has been very agile and their professionalism and methodological support has facilitated the rollout and implementation of the project.

Vega Sainz Pelegri

Marketing Director at Esade Business & Law School

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Challenge

Research setup

Results

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