Reacting to students through data
As an academic institution recognized for its quality education and international focus, Esade continually seeks ways to update itself to meet the needs and interests of potential students.
Therefore, in order to make strategic decisions, Esade decided to survey its target audience through Appinio and get their feedback.
Men and women aged 16-19 interested in a degree over the next 3 years
Days field time
Identifying the program's key areas of interest
Identifying most desired/popular programs offered
Positioning understanding across Spain's different regions
To be aware of preferred campuses, interest in foreign language and multi-site course offerings
Why Esade loves Appinio
"Thanks to Appinio we have been able to better understand the target of future undergraduate students: the subjects and degrees of greatest interest, the perceived positioning of the school as well as their preference for certain campuses and languages. Working with Appinio has been very agile and their professionalism and methodological support has facilitated the rollout and implementation of the project."
Vega Sainz Pelegri Marketing Director at Esade Business & Law School
Like what you're seeing? Try it for yourself
See our platform in action
Experience real-time results
Explore reports & templates