Designing degrees from data
Universidad Villanueva is one of Madrid's most prestigious private universities and offers a wide range of undergraduate and master's degrees related to communication, education, psychology, business and law.
Industry
Education
Test Type
Concept Test
Geography
Spain
Challenge
Research setup
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N
Marketing and communication executives and future students
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48
Hours field time
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Kano
Analysis used
Results
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Identify their most attractive elements
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Evaluate their fit with the workforce
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Correctly setting priorities at a critical time for the launch
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Identify the most important aspects for the communication and promotion of the degrees.
Why Universidad Villanueva loves Appinio
At Universidad Villanueva we know that listening is the first step to understanding our stakeholders. We relied on Appinio to design a survey that would allow us to obtain a holistic but very deep vision of the perception of our new degrees. The level of detail we obtained with the Kano model allowed us to make strategic decisions with confidence in order to structure these studies and their later communication.
Alejandro Matas GarcÃa
Communications and Marketing
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