Designing degrees from data
Universidad Villanueva is one of Madrid's most prestigious private universities and offers a wide range of undergraduate and master's degrees related to communication, education, psychology, business and law.
Marketing and communication executives and future students
Hours field time
Identify their most attractive elements
Evaluate their fit with the workforce
Correctly setting priorities at a critical time for the launch
Identify the most important aspects for the communication and promotion of the degrees.
Why Universidad Villanueva loves Appinio
"At Universidad Villanueva we know that listening is the first step to understanding our stakeholders. We relied on Appinio to design a survey that would allow us to obtain a holistic but very deep vision of the perception of our new degrees. The level of detail we obtained with the Kano model allowed us to make strategic decisions with confidence in order to structure these studies and their later communication."
Alejandro Matas García Communications and Marketing
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