Report Download
How to embed Mental Availability data
The brands winning on MA aren't just measuring it, they're embedding it. Download our expert guide to find out how.
What's inside?
-
The methodology that earns trust
From defining your Category Entry Points honestly to running a prioritisation study before you build – why the decisions you make at the start determine whether anyone acts on your data later. -
The competitive picture most brands miss
How to map your brand and competitors across every relevant occasion, identify the open spaces nobody owns yet. And turn that view into a strategic artefact your brand team actually uses. -
The diagnosis that depoliticises the room
Plotting Mental Availability against Physical Availability surfaces four distinct situations, each with a different fix. The data makes the case so you don't have to argue it. -
How to make it stick internally
The practical moves that separate MA programmes that drive decisions from those that generate dashboards. From running MA data alongside existing metrics to getting creative and media agencies in the room from day one.
More on Mental Availability from Appinio
Understand
McCain and the power of MA and CEPs
How McCain used CEP-driven market research to dominate the frozen fries category and build lasting brand strength.
Read more
Get inspired
Mental Availability deep dive from the experts
Watch webinar
Explore
Learn about Mental Availability tracking
Read more
Get the guide!
Understand how to properly embed your Mental Availability insights with the guidance from Appinio's Research Consultants.

Trusted by 3,000+ world industry leaders to deliver the insights that matter