New C-Level at Appinio: Louise Leitsch takes over as CPRO

London, August 3, 2026 – Appinio, the global research partner for fast, data-driven insights, today announced the promotion of Louise Leitsch to Chief Product & Research Officer (CPRO).

In her new role on the Executive Board, Louise will lead both product and research, aligning platform developments even more closely with the real needs of market researchers and brand decision-makers worldwide.

The strategic leadership transition follows the departure of Chief Product Officer Gordian Danker after five successful years with the company, during which he played a pivotal role in the platform's technological development and growth.

Connecting product innovation and research expertise

By combining product and research innovations under Louise Leitsch’s leadership, Appinio reinforces its core philosophy: delivering fast insights without compromising on methodological depth and precision, backed by deep in-house research expertise.

Louise, a social psychologist by background, previously served as Vice President of Research at Appinio. As the strategic architect of Appinio's research consulting unit and its proprietary Growth Engine, she played a key role in bridging the gap between scientific precision and commercial relevance for global brands such as Polestar, Burger King, and General Mills. As the face of Appinio within the market research and marketing community, her appointment underscores the company's commitment to developing solutions deeply rooted in methodological expertise.

“I couldn’t be happier for Louise and for all of us at Appinio,” says Arne Wolter, CEO of Appinio. “She is the perfect fit for this expanded role. At Appinio, our product is a research product. Having someone lead both areas ensures that we continue to build a state-of-the-art research platform, side by side with researchers and truly by researchers, for researchers.”

“Appinio has always been about making market research faster, smarter, and more actionable, without compromising on quality or impact,” adds Louise Leitsch, CPRO at Appinio. “Taking on product responsibility allows us to align our platform directly with the evolving needs of modern insights leaders. I’m excited to lead this next chapter and continue pushing the boundaries of real-time market research.”

Honoring five years of product growth

Gordian Danker, who joined Appinio five years ago, played a key role in transforming the platform into a scalable, high-speed market research solution.

“We are deeply grateful to Gordian for his dedication, leadership, and vision over the past five years,” adds Wolter. “He leaves behind a strong technological foundation that positions us perfectly for future innovation. We wish him all the best on his journey ahead.”

With this key leadership expansion, Appinio advances its mission to redefine modern market research and empower global brands with fast, high-quality consumer insights.

About Appinio

Appinio is an AI-powered market research platform that enables companies worldwide to make data-driven decisions based on consumer insights in record time. Appinio operates in over 190 markets, employs around 250 people, and is used by more than 3,000 companies. Headquartered in Hamburg, the company combines cutting-edge technology with scientifically grounded methods, making market research faster, more accessible, and more data-driven than ever before.