Appinio Strengthens U.S. Operations with Key Personnel Changes

Press Release · 03.07.2024 · 3min read

Matt Ayers joins Appinio

Hamburg, July 3, 2024 – The global market research company Appinio welcomes Matt Ayers as the new General Manager USA. With this personnel change, the German company aims to sustainably expand and advance its North American business. Appinio is Europe's fastest-growing market research platform, helping companies make better, data-driven decisions through real-time market research.



Matt Ayers, General Manager USA

Ayers joins Appinio from Material, a leading insights, marketing, and technology company. He spent 15 years there, growing and leading a team of qualitative strategists, initially in London and later in New York, where he established an office in 2013. As part of the Appinio leadership team, Ayers will be responsible for the growth and strategic direction of Appinio's North American business. He will be tasked with building on the incredible growth the company has achieved in Europe over the past 10 years.



About Appinio

Appinio provides effortless market research, enabling businesses to make better strategic decisions. Appinio delivers research from 190+ markets, collecting millions of opinions every day. More than 2,600 clients spanning various industries worldwide trust Appinio, including enterprises, SMBs, NGOs, media, as well as all leading agencies and consultancies. Founded in 2014 by Jonathan Kurfess (Chairman), Max Honig (CEO), and Kai Granaß (CTO), Appinio is headquartered in Hamburg, Germany. The remote-first and B-Corp certified company has been profitable for several years and boasts over 260 employees from 35+ nations worldwide. For more information, visit


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