MaxDiff Scaling

Get insights on
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Product USPs
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Customer Needs
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Key Drivers
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Likeability
Understand how consumers think
Maxdiff 101
In a nutshell
Learn how to identify features that make or break a decision in our "Markt Research ABC": When to use MaxDiff, what for and how to conduct it.
The Market Research ABC

Step-by-step guide
MaxDiff Scaling
Conduct MaxDiff Scaling like a pro with our step-by-step guide.

See more use cases
Sky is the limit when it comes to our research capabilities. From concept test to brand tracking and beyond, we've got all your research needs covered.

Tracking
Campaign Tracking

Tracking
Brand Tracking

Tracking
Consumer Tracking

Target Groups
Target Group Analysis
Become a market research rockstar
Everything at one glance in the Appinio ABC for Market Research.
The market research ABC
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