Appinio's People Team · 27.06.2025 · 12min read
Today, we're shining a spotlight on our incredible Client Relations team in DACH region.
At Appinio, this team plays a key role in our growth, working closely with new clients, spreading the word about our platform, and acting as trusted advisors when it comes to all things market research.
They’re the friendly faces (and sharp minds) behind first impressions, lasting relationships, and impactful projects.
Curious what it’s actually like to be part of this fast-paced, people-powered team? We’ve got you covered.
With big goals ahead and a focus on growing the team, we sat down with three of our fantastic Client Relations Managers Paul, Max, and Anke to find out what their jobs are actually like and what makes this team so special.
Let’s jump in.
Max, Client Relations Manager Consultancies, Joined March 2022
How would you describe the role to someone who’s never worked in client relations before?
Imagine being the trusted problem solver your clients turn to whenever they have a question or challenge - especially in the world of market research. You’re not just managing projects; you’re building strong, strategic relationships and becoming the go-to person clients genuinely enjoy working with. My personal goal has always been to be more than just a service provider – I want to be the one clients choose to brainstorm with when it comes to optimising their projects.
How would you describe your team culture?
You join what people call a great "team culture" and before you know it, you're part of a group of people who feel more like real friends. Already in my first year at Appinio, I went on several workations and even vacations with colleagues. That kind of connection doesn’t just happen everywhere - I think it says more than any buzzword ever could.
What advice would you give to someone applying for this role?
Go for it - don’t miss out. After three years, I can honestly say it’s one of those rare roles where work doesn’t just feel like work. The mix of responsibility, impact, and team spirit is something I’d choose again without hesitation. If I were back at the start of my career journey, I’d apply in a second. One piece of advice: If you're looking for a "dog-eat-dog environment" and the thought of grabbing an afterwork drink with colleagues makes you cringe - this probably isn't the place for you.
Paul, Client Relations Manager - Automotive, Mobility & Travel. Joined February 2024
What does a “day in the life” look like for you as a Client Relations Manager?
My day-to-day tasks range from outreach and client meetings to proposal development, price negotiations, and project management. Things can often be unpredictable, as clients tend to reach out with tight deadlines that need to be met. This calls for a structured and organised approach, especially when coordinating with our research experts. What I enjoy most are the regular client interactions and discussing their challenges and requests, and identifying the right market research methods to address them. The scope of our projects varies widely, from simple logo tests to complex psychographic target group analyses aimed at uncovering consumers' implicit motivations.
What kind of person thrives in this team?
Social beings that like to interact with their colleagues not just on a professional but also personal level. Depending on the location there are multiple activities colleagues like to do after work, such as Padel, gym classes or just going out for a couple of drinks - of course just if you feel like it.
What’s a misconception people have about your job?
The idea that sales is always pushy is a common misconception. In my role, especially at Appinio it’s much more about building understanding than persuasion. Our focus is on truly grasping the specific challenges our clients face in industries like automotive, travel, and mobility. Most of my time is spent actively listening, asking thoughtful questions, and exploring how we can provide value through quick, actionable consumer insights. It’s a highly consultative approach, centred on partnership rather than pressure.
Anke, Senior Client Relations Manager. Joined February 2024
Which teams or departments do you work most closely with, and how does that collaboration support your client relations work?
On a daily basis, I work closely with our internal research team. We operate as a tandem, managing client projects from start to finish, from the initial kick-off call all the way to sending out the NPS. This close collaboration means our clients have a dedicated point of contact throughout the entire study, which helps them feel supported and well taken care of. It also allows us to stay agile, quickly adapting and solving any challenges that may arise along the way.
What’s the biggest challenge, and how do you overcome it?
One of my biggest challenges is clearly communicating our value proposition and showing how we can truly make a difference in our clients’ work. Many of them are extremely pressed for time and already have established frameworks and processes, so understandably, it can be difficult to get a foot in the door. However, the rewarding part is that once we get to showcase our capabilities and commitment, clients are pleasantly surprised and happy to recommend us internally.
Describe your job using only emojis.
🚀🏃🤝🤓
The Client Relations team at Appinio combines strategic thinking, empathy, and cross-functional collaboration within a dynamic and rewarding environment. Team members develop strong client partnerships, work closely with experts across the company, and thrive in a culture that values both performance and connection.
If you're excited by the prospect of making an impact in this space, we encourage you to explore our current openings. Visit our careers page to learn more, we’re actively seeking our next Client Relations professional.
