Learn from insights
Market research in minutes
Simply create questionnaires online, ask selected target groups and get results in minutes to make data-driven decisions.
Data can be filtered in the interactive dashboard, analysed and shared with colleagues – this is how state of art market research works.
Trusted by 3,000+ world industry leaders to deliver the insights that matter
This is how it works
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Step 1
Draft your questionnaire
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Say goodbye to time-consuming question writing. Start with our templates or design your own survey, then let Appinio AI instantly sharpen your questions with just a single prompt. Review the suggestions, pick what fits, and customize anything to ensure your survey is just right. -
Step 2
Define your target group

Easily define your perfect audience with our panel using over 8,500 attributes—reach exactly who you need, when you need them. Powered by 2 billion opinions from 38 million consumers across 190+ markets, Appinio delivers quick insights into global trends and niche consumer behaviors. -
Step 3
Get insights in real-time
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Watch your insights build in real-time. Instantly apply splits and filters, and leverage built-in AI analysis to uncover key themes from open-text responses—transforming raw survey data into actionable insights in just a few clicks.
Costs less than making
the wrong decision
Appinio enables everybody to run market research and understand their audience. We offer flexible packages and bespoke services to help you achieve your goals and put consumers at the heart of every decision.
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Starter
Individual decision maker, freelancer or researcher.
$2.13 per creditPlan Starter can be used for...
- One multi-country study, OR
- One single-country tracking study (quarterly), OR
- Three to five ad-hoc studies (e.g. concept test, creative test, pricing analysis)
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Teams
Individual decision maker, freelancer or researcher.
$2.00 per creditPlan Starter can be used for...
- One multi-country study, OR
- One single-country tracking study (quarterly), OR
- Three to five ad-hoc studies (e.g. concept test, creative test, pricing analysis)
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Business
Individual decision maker, freelancer or researcher.
$1.80 per creditPlan Starter can be used for...
- One multi-country study, OR
- One single-country tracking study (quarterly), OR
- Three to five ad-hoc studies (e.g. concept test, creative test, pricing analysis)
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Enterprise
Individual decision maker, freelancer or researcher.
$1.65 per creditPlan Starter can be used for...
- One multi-country study, OR
- One single-country tracking study (quarterly), OR
- Three to five ad-hoc studies (e.g. concept test, creative test, pricing analysis)
Research as you go
You have a one-off project or want to try out Appinio first? Get started at 2.25$ per credit.
Recommended by industry experts
What makes us different?
Appinio helps you make better decisions with actionable consumer insights, powered by AI and dedicated market research experts. Whether you’re looking to test new ideas, validate strategies, or better understand your audience, Appinio puts high-quality insights at your fingertips, so you can focus on the questions that matter most to you—without any hassle.
Powerful market research tech
An advanced, AI-fueled platform with collaborative features for faster, smarter market research.
Expert guidance
Our dedicated experts use advanced methodologies to deliver predictive, customizable solutions tailored to your needs.
Global capabilities
Our platform blends behavioral psychology and tech to ensure real-world representation, data quality, rigor, and real-time insights.
Your customer at the core of all decisions
If an NPS of 91 isn’t convincing enough –
see what our clients have to say
Over 2,600 clients trust us to make the right decisions every day.
“Appinio has been the best partner for generating impactful insights in record time.”
Diego Alarcon Carreño
Insights Manager at Coca Cola
“Appinio is an innovative and agile tool that allows us to get fast, valuable and actionable insights with great customizable dashboards.”
Tina Tran
Insight Manager at PepsiCo
Prefer to explore first? Create your free account in seconds!
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Get started in minutes
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