Appinio's Insights Blog

March 31, 2026 | 7min read

The UK Consumer Energy Crisis

At Appinio, our latest study of 1,000 UK adults reveals a nation defined by economic exhaustion. Unlike the US, where a hustle cul...

Read more

January 27, 2026 | 8min read

How Nerdy is Britain?

When did it become so cool to be a nerd? Over the last decade, nerd culture has increased in popularity and officially entered the...

Read more

January 7, 2026 | 15min read

Is the UK addicted to Ultra Processed Food?

As more research is done into the effects of ultra processed foods; it seems there’s a new cancer-causing and life-shortening ingr...

Read more

January 7, 2026 | 12min read

Can animation draw audiences back to the cinema?

Cinemas have been struggling. In fact, the world’s second-largest cinema chain, Cineworld, filed for bankruptcy back in 2022. Sinc...

Read more

January 7, 2026 | 8min read

What's the Future of Eco-tourism and Travel?

Tourism is a huge industry, worth 7.6% of Global GDP, fuelling local economies as well as global ones. In the UK alone, the touris...

Read more

January 7, 2026 | 9min read

The British aisle: Why supermarkets should support British farmers

Farming is fundamental to the British countryside, economy and culture. In our study The British Aisle: Britishness in Retail, we ...

Read more

January 7, 2026 | 10min read

2023 a Year in Review: Exploring Consumer Trends and Insights in the UK

As we bid farewell to another chapter of our lives, let’s take a moment and reflect on the whirlwind of experiences that defined t...

Read more

January 7, 2026 | 22min read

Jet-set Britain: Exploring Trends for Travel & Tourism in the UK in 2023

Is life a pendulum constantly swinging between the PTO (paid time off) you just had and the next PTO you’re going to request?

Read more

January 7, 2026 | 13min read

Stylish, Thrifty and Versatile: The Latest UK DIY & Home Improvement Trends

Have you ever found yourself staring at that blank wall in your living room, thinking, "I could totally spruce this up," or maybe ...

Read more

January 7, 2026 | 14min read

The Booming Pet Industry in the UK: Exploring Trends and Innovations

In a world where pet ownership has skyrocketed over the last thirty years, it's crystal clear that our four-legged, feathered, and...

Read more

January 7, 2026 | 15min read

Beyond Play: The Wonderful World of Toys, Learning, and Kidults in the UK

Today we’ll explore the captivating world of toys, a realm where dreams come to life, where nostalgia intertwines with innovation,...

Read more

January 7, 2026 | 23min read

2023 FMCG Report: Consumer Trends for the Food & Beverage Sector

What are consumers buying? What is the latest food and drink craze? Chocolate covered strawberry yoghurt clusters? Is Dalgona coff...

Read more

January 7, 2026 | 23min read

Digital Healthcare & the role of AI: The Innovation race

Artificial Intelligence (AI) has been everything, everywhere and all at once these days.

Read more

January 7, 2026 | 18min read

Breaking Barriers: Women in Sports and Viewers’ Perception

Sports have always played a significant role in our society, they are inspiring tales of triumph, dedication, and sheer athleticis...

Read more

January 8, 2025 | 17min read

Gen Z & Social Media: Exploring the Digital Landscape of Generation Z

Social media has become an integral part of our daily lives, but Generation Z, commonly known as Gen Z, is the generation with the...

Read more

January 7, 2026 | 17min read

Gen Z & Politics: Political Engagement & Views of the Next Generation

As the world evolves, so does the political landscape, and the emergence of Generation Z, brings forth a new wave of political eng...

Read more

January 7, 2026 | 9min read

How are British Gen Z dating? Redefining relationships and love

The dating landscape has undergone a significant transformation in recent years, primarily driven by the rise of dating platforms....

Read more

January 7, 2026 | 35min read

Subscription Economy: Exploring the World of UK Subscription Services

Subscription services have emerged as a dominant force, revolutionising the way we shop and access media content. Subscription box...

Read more

January 7, 2026 | 34min read

State of Personal Finance in the UK: Savings, Investment & Digital Banking

Personal finance is an essential part of our daily lives. It involves managing our money, making financial decisions, and planning...

Read more

January 7, 2026 | 21min read

The Appinio Hype Train has entered the game: exploring the UK gaming industry

The gaming industry has come a long way from its humble beginnings as a simple pastime for children and young adults. Today, it ha...

Read more

January 7, 2026 | 23min read

Love is in the cloud: Dating & relationship advice - Appinio Hype Train

As February is Valentine's Day month, the topic of dating and relationships is at the forefront of people's minds. To gain some in...

Read more

January 7, 2026 | 18min read

Sporty spice or couch potato: Athleisure and sports habits in the UK

The first Appinio Hype Train Report of the year looks at sport, exercise, and sportswear among Brits. With this piece of research,...

Read more

January 7, 2026 | 36min read

Glowing skin is always in: the skincare market in the UK

Skincare is the fastest growing market segment in the beauty industry, according to Statista the revenue in the Skin Care segment ...

Read more

January 7, 2026 | 17min read

More than a sales channel: How Amazon content is used for branding

What’s the best-known online marketplace in the UK? Undoubtedly, Amazon. 95% of Brits have heard of the e-commerce giant from the ...

Read more

January 7, 2026 | 35min read

The Retail Report - what does the UK retail landscape look like in 2022?

The retail industry is (and continues to be) one of the most affected by the sudden changes brought on by the pandemic. Supply cha...

Read more

January 7, 2026 | 11min read

Future of Work Report - How home office has changed the work environment

How have the past two years shaped the work environment? After working remotely for so long, has the hype for remote work faded? S...

Read more

January 7, 2026 | 9min read

The Future of Work Report - How Britons work relationships have changed

According to the Oxford Dictionary, work is the “activity involving mental or physical effort done in order to achieve a purpose o...

Read more

January 7, 2026 | 25min read

Future of Work Report - The digital transformation of the workplace

One area that saw an incredible acceleration in these pandemic years, is the digitalisation of the workplace. As employees were re...

Read more

January 7, 2026 | 20min read

Coffee consumption in the UK - Appinio Study

Because nothing gets done without coffee, not even this blog post Poured down in a rush at breakfast or as a pick-me-up before get...

Read more

January 7, 2026 | 20min read

E-mobility guide: everything about electric cars in the UK

Silent like a ninja, leaves no traces of smelly exhaust fumes and state-of-the-art technology - this is the picture we have of ele...

Read more

January 7, 2026 | 33min read

The Ultimate FMCG Guide: All about the Fast Moving Consumer Goods products

Do you remember the last time you purchased an FMCG product like a carton of milk, a tube of toothpaste, or a bottle of mineral wa...

Read more

January 7, 2026 | 6min read

Insights Into the Mental Health Pandemic in the UK

It’s easy to feel optimistic about the gradual lifting of lockdown restrictions; we first got to see schools open again, got the f...

Read more

January 7, 2026 | 11min read

10 Gen Z Insights - Understanding the Generation's Habits & Trends

Gen Z are the trendsetters, the social media obsessors and the consumers every brand is trying to reach. But who are they, what ar...

Read more