Appinio Research

The Market Research blog is written by Appinio’s research consultants, who specialize in developing and advancing modern market research methods. As the minds behind Appinio’s advanced methodological toolkit, they design, test, and implement innovative research approaches directly within the Appinio platform. Constantly up to date with the latest developments in market research, they actively share their expertise through webinars, masterclasses, and panel discussions. Many of the team members also teach at universities and contribute to academic research, with studies published in scholarly literature and industry-specific journals. Their work bridges academic rigor with practical application, making complex research methods accessible, actionable, and relevant for real-world decision-making. An example scientific paper of our Director of Research Louise Leitsch together with the University of Amsterdam can be found here. One of her masterclasses from the OMR 2025 in Hamburg here.

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Attributed articles
The UK Consumer Energy Crisis

13.04.2026 | 7min read

The UK Consumer Energy Crisis

At Appinio, our latest study of 1,000 UK adults reveals a nation defined by economic exhaustion. Unlike the US, where a hustle...
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 Man and Woman gaming competitively

27.01.2026 | 8min read

How Nerdy is Britain?

When did it become so cool to be a nerd? Over the last decade, nerd culture has increased in popularity and officially entered...
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 Is the UK addicted to Ultra Processed Food? In the picture we see Fast Food like Hot Dogs

07.01.2026 | 15min read

Is the UK addicted to Ultra Processed Food?

As more research is done into the effects of ultra processed foods; it seems there’s a new cancer-causing and life-shortening...
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 Audience watching a film in the cinema

07.01.2026 | 12min read

Can animation draw audiences back to the cinema?

Cinemas have been struggling. In fact, the world’s second-largest cinema chain, Cineworld, filed for bankruptcy back in 2022....
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 A man hiking overlooking beautiful scenery representing eco-tourism

07.01.2026 | 8min read

What's the Future of Eco-tourism and Travel?

Tourism is a huge industry, worth 7.6% of Global GDP, fuelling local economies as well as global ones. In the UK alone, the...
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 British Farmer with a flock of sheep

07.01.2026 | 9min read

The British aisle: Why supermarkets should support British farmers

Farming is fundamental to the British countryside, economy and culture. In our study The British Aisle: Britishness in Retail, we...
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 Appinio's yearly review, listing the top trends of the year, the best moments of the year and 2023's highlights and lowlights

07.01.2026 | 10min read

2023 a Year in Review: Exploring Consumer Trends and Insights in the UK

As we bid farewell to another chapter of our lives, let’s take a moment and reflect on the whirlwind of experiences that defined...
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 Traveller enjoying their time off in a pool in a donut floatie

07.01.2026 | 22min read

Jet-set Britain: Exploring Trends for Travel & Tourism in the UK in 2023

Is life a pendulum constantly swinging between the PTO (paid time off) you just had and the next PTO you’re going to request?
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 DIY and home improvement trends in the UK, how Brits are improving their home and living spaces on their own, by painting, gardening and switching up furniture

07.01.2026 | 13min read

Stylish, Thrifty and Versatile: The Latest UK DIY & Home Improvement Trends

Have you ever found yourself staring at that blank wall in your living room, thinking, "I could totally spruce this up," or maybe...
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 Pets and how pet owners have changed the rules of the pet industry in the UK

07.01.2026 | 14min read

The Booming Pet Industry in the UK: Exploring Trends and Innovations

In a world where pet ownership has skyrocketed over the last thirty years, it's crystal clear that our four-legged, feathered,...
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 Child playing with coloured wooden building blocks

07.01.2026 | 15min read

Beyond Play: The Wonderful World of Toys, Learning, and Kidults in the UK

Today we’ll explore the captivating world of toys, a realm where dreams come to life, where nostalgia intertwines with...
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 Person going grocery shopping at a supermarket

07.01.2026 | 23min read

2023 FMCG Report: Consumer Trends for the Food & Beverage Sector

What are consumers buying? What is the latest food and drink craze? Chocolate covered strawberry yoghurt clusters? Is Dalgona...
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