Tailoring communication strategies
ABOUT YOU is one of the fastest growing e-commerce companies in Europe. The centerpiece of the Hamburg-based company is an online fashion store that adapts to the individual style of its customers by showing them only personalized and relevant products as well as outfit suggestions.
Concept testing and product development
Men and women aged 16-69 in Germany
Hours field time
Identify propositions recognized by its target audience
Identify service awareness gaps in its audience
Effectively tailor its value proposition communication
Why About You loves Appinio
“It's simple: If you need market insights extremely fast and want to work closely with opinions of consumers, you need Appinio."
Tarek Müller CEO
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