Appinio Appoints Lucrezia Bruti Liberati as Chief Revenue Officer

London, October 20, 2026: Appinio, the global market research platform, has a new Chief Revenue Officer: Lucrezia Bruti Liberati. 

Appinio announced the appointment of Lucrezia Bruti Liberati as Chief Revenue Officer (CRO), effective immediately. Based in London alongside Appinio’s UK team, Bruti Liberati brings over 20 years of commercial and executive leadership experience across high-growth, tech-driven SaaS and market research organizations. In her new role, she will lead Appinio’s commercial organization globally, driving revenue growth, go-to-market (GTM) transformation, and customer lifecycle strategy across EMEA, North America, and APAC.

Bruti Liberati joins Appinio following a distinguished 13-year tenure at GWI, where she most recently served as Senior Vice President of Customer Success, scaling customer-facing and revenue-generating teams internationally. Prior to GWI, she spent six years at Kantar, further solidifying her deep expertise in market research methodologies, client services, and data-driven insights.

Arne Wolter, CEO at Appinio:

"Lucrezia brings an incredible depth of market research knowledge combined with a proven track record of scaling global commercial teams, her experience in executing multi-region GTM strategies and fostering customer-centric cultures is exactly what Appinio needs as we continue our rapid global expansion. Beyond her impressive background, Lucrezia is an exceptional leader, and I am personally thrilled to welcome her to our executive team."

In her role as CRO, Bruti Liberati will focus on expanding Appinio’s global footprint, strengthening client relationships across key enterprise markets, and aligning commercial execution with the platform’s continuous innovation in fast, reliable consumer insights.

Lucrezia Bruti Liberati, CRO at Appinio: 

"Appinio has redefined how brands access and leverage consumer data by marrying speed and research rigor with a refreshingly human touch. I have spent my career helping organizations unlock the power of market research, and I am incredibly excited to join a company that is at the forefront of transforming the industry. I look forward to leading our commercial teams worldwide and helping our clients make faster, better-informed business decisions."

Bruti Liberati’s appointment marks a significant milestone in Appinio’s strategic expansion, reinforcing its commitment to delivering world-class market research solutions to global brands.

About Appinio

Appinio is an AI-powered market research platform that empowers businesses worldwide to make impactful, real-time decisions through actionable consumer insights. Operating in over 190 markets, Appinio serves more than 3,000 companies and employs over 250 people globally. Headquartered in Hamburg, Appinio merges state-of-the-art technology with scientifically rigorous research methods and robust data quality standards—making market research faster, more accessible, and more data-driven than ever before.