A chat-based exploration layer built on scientifically validated personas — so you can sharpen hypotheses, pressure-test wording, and surface objections before fieldwork begins. Think of it as an always-open focus group in your browser.
Every persona is built on three pillars:
- Psychographics: Built with our partner Cronbach to keep personas grounded in real human values, tensions, and trade-offs — not stereotypes.
- Demographics: Layering in life stages, household dynamics, and professional contexts for a statistically accurate foundation.
- Past behavior: Anchored in real-world consumer actions — so responses reflect the friction of actual choices, not idealistic AI answers.
