Appinio's Market Research Blog

March 13, 2026 | 26min read

Quota Sampling: Definition, Types, Methods, Examples

Have you ever wondered how researchers ensure that their study samples accurately represent the diverse characteristics of the pop...

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August 25, 2026 | 14min read

Revolutionizing Brand Health with Mental Availability: key takeaways

Are you navigating the competitive landscape using a traditional AIDA framework but your brand insights feel superficial and disco...

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February 3, 2026 | 5min read

Blending machine learning and human expertise for high-quality research data

At Appinio, high-quality data is the backbone of the insights we deliver. Maintaining data integrity requires a precise balance be...

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January 26, 2026 | 4min read

Six career tips for market researchers in the AI era

Market research is changing - and AI is rewriting the rules of the game. Instead of a routine job, you have the chance to become a...

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January 26, 2026 | 8min read

Future Flavors: How Burger King nailed Concept Testing with Predictive Insights

In the fast-paced world of fast food, staying ahead requires more than just an innovative menu; it demands a deep understanding of...

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January 26, 2026 | 5min read

Trustly uses Appinio’s insights to revolutionize utility bill payments

Trustly, a Swedish fintech company, set themselves a goal - To make payments easier and more direct. How? By enabling customers to...

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August 25, 2026 | 10min read

The power of market research: How McCain conquered the market with CEPs

Did you also attend the OMR Masterclass held by our Director Research Louise Leitsch? Then you already know how fascinating McCain...

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August 25, 2026 | 7min read

Smart buying moments: How CEPs grow your brand

Today, it is no longer enough for your brand to simply be "known" to be strong. It's about being present in the consumer's mind at...

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February 24, 2026 | 5min read

The biggest market research fails in history - and what we learn from them

What do Crystal Pepsi, Microsoft Zune and Gap's rebranding have in common? They are all prominent examples of marketing and produc...

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January 27, 2026 | 8min read

Mystery Shopping: Enhancing Customer Experience through objective evaluations

Have you ever imagined detectives embarking on a covert mission?

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January 26, 2026 | 11min read

The Ansoff Matrix: exploring growth opportunities

Looking into entering new markets or understanding how you can make the most of your existing products in existing markets?Then lo...

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January 26, 2026 | 9min read

The Semantic Differential Scale: The Power of Perceptions in Market Research

Market researchers are always on the lookout for innovative tools that can provide deeper insights into consumer behavior and pref...

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