Appinio's Market Research Blog

August 4, 2026 | 20min read

The 6 best Brand Trackers: Which one actually measures your Brand's Health?

Every marketer knows the feeling. The campaign is live, the budget is spent, and then someone in the leadership meeting asks the q...

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July 17, 2026 | 11min read

How surveys can be built seamlessly for advanced research

When searching for the best survey tools or the best online survey platform, modern insights professionals look for three things: ...

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June 9, 2026 | 3min read

5 top takeaways from the Algorithmic Shopper® research

We recently sat down with Paul F. Accornero from The AI Praxis™ to chat through agentic shopping and how consumers feel about it.

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July 17, 2026 | 11min read

Appinio Conversations: Making the most of synthetic personas

Synthetic personas are built for the exploratory phase of your research. Think of it as a smart digital focus group that scales. I...

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June 1, 2026 | 3min read

Why Mental Availability insights stall – and how to fix it

Mental Availability is now firmly on the agenda for brand and insights teams at serious consumer businesses. More organisations th...

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March 13, 2026 | 26min read

Quota Sampling: Definition, Types, Methods, Examples

Have you ever wondered how researchers ensure that their study samples accurately represent the diverse characteristics of the pop...

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August 25, 2026 | 14min read

Revolutionizing Brand Health with Mental Availability: key takeaways

Are you navigating the competitive landscape using a traditional AIDA framework but your brand insights feel superficial and disco...

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February 3, 2026 | 5min read

Blending machine learning and human expertise for high-quality research data

At Appinio, high-quality data is the backbone of the insights we deliver. Maintaining data integrity requires a precise balance be...

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September 4, 2026 | 5min read

Six career tips for market researchers in the AI era

Market research is changing - and AI is rewriting the rules of the game. Instead of a routine job, you have the chance to become a...

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January 26, 2026 | 8min read

Future Flavors: How Burger King nailed Concept Testing with Predictive Insights

In the fast-paced world of fast food, staying ahead requires more than just an innovative menu; it demands a deep understanding of...

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January 26, 2026 | 5min read

Trustly uses Appinio’s insights to revolutionize utility bill payments

Trustly, a Swedish fintech company, set themselves a goal - To make payments easier and more direct. How? By enabling customers to...

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August 25, 2026 | 10min read

The power of market research: How McCain conquered the market with CEPs

Did you also attend the OMR Masterclass held by our Director Research Louise Leitsch? Then you already know how fascinating McCain...

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