Enabling Marketing Teams for success

Appinio for Marketers

Create products and campaigns that consumers love. We’ll be by your side on every step of the way - from testing creatives and concepts, to refining the pricing strategy, to tracking brand performance and beyond.
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Empowering Marketers: Appinio's game-changing approach

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    Audience-Aligned Marketing

    With Appinio you gain deep insights into consumer preferences, behaviors, and trends, enabling you to tailor your marketing strategies and approaches to seamlessly align with your target audience.
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    Strategic Market Analysis

    You will be able to identify opportunities through comprehensive market data analysis. Uncover unmet needs, competitor strategies, and emerging trends to seize potential advantages and navigate market threats effectively.
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    Insight-Driven Impact

    You can use actionable insights to optimize marketing strategies. Refine messaging, select the most effective marketing channels, and enhance customer experiences to drive superior results and maximize return on investment.

Discover use cases for marketing

What are the most common use cases and what methods can marketers use to make insightful marketing decisions?

Use case

Brand health tracking

With the mental availability approach you will uncover gaps for brand positioning.Find out if you are top-of-mind when it comes to brand awareness and what consumers are attributing to your brand

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Use case

Psychographic target group analysis

Before coming up with the best possible marketing strategy, you need to know your consumer’s needs and pains. The psychographic target group analysis is the best method to really understand behavioral aspects of your different target groups

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Use case

Visual testing

Persuading consumers to buy a product is dependent on many factors. The packaging and design is a huge one and therefore needs to be on point. Test your designs with Appinio and find out about preferences from your customers.

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Use case

Campaign tracking

To find out through which advertising channels your target group encounters your ad messages, campaign tracking is the right measure. Ensure effective resource allocation and figure out which media channel mix has the most significant impact for a successful marketing strategy.

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Join more than 500 happy marketers.

Find out why CMOs, marketing teams and startups trust Appinio.

About you

“It's simple: If you need market insights extremly fast and want to work closely with opinions of consumers, you need Appinio.”

Tarek Müller

Co-Founder & CEO at About You

How Marketers can use Appinio

  • Appinio stands out from other market research companies in several ways that cater specifically to the needs of research teams: 1) Global panel access: Unlock diverse insights with Appinio's extensive global respondent panel, covering demographics and locations worldwide. 2) Insights generation made easy: Simplify insights generation with intuitive tools, enabling swift decision-making based on valuable information. 3) Streamlined dashboard: Appinio's user-friendly dashboard, coupled with advanced features, ensures a seamless research experience. Leverage our latest Appinio AI integration data-driven intelligence.
  • Appinio's methods are tailored to support various marketing roles and their typical use cases: Brand Managers are able to gain insights into consumer perceptions, preferences, and brand sentiment to refine brand strategies. Digital Marketers and Growth Marketing Teams can validate marketing campaigns, assess ad creatives, and gather audience insights for targeted marketing efforts. Appinio's platform offers diverse survey methodologies, enabling tailored approaches to meet specific marketing needs.
  • The speed of our surveys ensures that you receive data promptly without compromising quality. Our pricing structure is transparent and customizable, catering to the scope and scale of your projects. For specific details on pricing, visit our pricing page.

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