Appinio for Marketing Teams

Understand how consumers think.

Create products and campaigns that consumers love. We’ll be by your side on every step of the way - from testing creatives and concepts, to refining the pricing strategy, to tracking brand performance and beyond.

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This is how it works

Step 1

Draft a questionnaire

Make use of our templates or create your own customized survey.
Step 2

Define your target group

With our panel you can reach your target group in 90+ countries and select from 1200+ characteristics to define exactly whom you want to reach.
Step 3

Get results in minutes

Use our interactive reports to track, analyze and export results in real-time.

Discover Use Cases for Marketing

Clients and Satisfaction

Target Group Analysis

Define and get to know your audience, no matter how niche it might be.

Design and concept

Creative test

Test your creative ideas and get real-time feedback from your target group (oh, so rewarding). From designs, to claims, to logos - you name it.. and we test it!

Design and concept

Logo Test

Learn how to test a logo and what to keep in mind.

Design and concept

Design Test

Don't assume how consumers feel about your design or campaign, ask.

Feature

Flexible data export

You see it, you like it, you want it, you got it! It takes one click to export any chart or piece of data from our dashboard into your reports. Pptx, xlsx or csv - you name it. Custom reports created by our superstar research consultants available upon request.

Feature

Multi-level Screening

Our research consultant team determines your target group as precisely as possible in a multi-stage process using preliminary surveys and always keeps an eye on the desired goals.

Feature

Interactive dashboard

Use our powerful interactive dashboard to play around with insights, create customized reports and share data with your colleagues or clients. All in real time.

Feature

Advanced analysis options

Whichever form of an in-depth analysis you might need to make the right decision, our team of top research consultants is there to help. Significance tests, TURF analysis, KANO analysis and many more are available.

Not convinced? Let's change that.

Easy

Our platform is so intuitive, anyone can do it (no PhD in research needed)
Fast

<23 mins average field time for 1,000 respondents
Panel

Define the right target group from 1200+ characteristics and survey it in over 90 countries
Expert advice

Our dedicated research consultants will guide you through every step of the way
Superior data

Through focus on user experience and intrinsic motivation
Dashboard

Powerful interactive reports to answer all of your questions

Like what you're seeing? Try it for yourself

See our platform in action
Experience real-time results
Explore reports & templates

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