Appinio for Marketers
Empowering Marketers: Appinio's game-changing approach
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Audience-Aligned Marketing
With Appinio you gain deep insights into consumer preferences, behaviors, and trends, enabling you to tailor your marketing strategies and approaches to seamlessly align with your target audience. -
Strategic Market Analysis
You will be able to identify opportunities through comprehensive market data analysis. Uncover unmet needs, competitor strategies, and emerging trends to seize potential advantages and navigate market threats effectively. -
Insight-Driven Impact
You can use actionable insights to optimize marketing strategies. Refine messaging, select the most effective marketing channels, and enhance customer experiences to drive superior results and maximize return on investment.
Discover use cases for marketing
Brand health tracking
With the mental availability approach you will uncover gaps for brand positioning.Find out if you are top-of-mind when it comes to brand awareness and what consumers are attributing to your brand
Psychographic target group analysis
Before coming up with the best possible marketing strategy, you need to know your consumer’s needs and pains. The psychographic target group analysis is the best method to really understand behavioral aspects of your different target groups
Visual testing
Persuading consumers to buy a product is dependent on many factors. The packaging and design is a huge one and therefore needs to be on point. Test your designs with Appinio and find out about preferences from your customers.
Campaign tracking
To find out through which advertising channels your target group encounters your ad messages, campaign tracking is the right measure. Ensure effective resource allocation and figure out which media channel mix has the most significant impact for a successful marketing strategy.
Dive deeper into market research methods
20.10.2022 | 9min read
Brand Awareness Survey
20.10.2022 | 8min read
4 Steps to a Concept Testing Survey
20.10.2022 | 5min read
Campaign Tracking: How to Measure Advertising Effectiveness
How other marketers have used Appinio
Jägermeister
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Bonduelle
Find out how Bonduelle identified the optimal packaging for its new products through research with Appinio.
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About You
See how About You found whether (and to what degree) its target group knows what sets the company apart from the competition.
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Join more than 500 happy marketers.
Find out why CMOs, marketing teams and startups trust Appinio.
It's simple: If you need market insights extremly fast and want to work closely with opinions of consumers, you need Appinio.
Tarek Müller
Co-Founder & CEO at About You
How Marketers can use Appinio
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Appinio stands out from other market research companies in several ways that cater specifically to the needs of research teams: 1) Global panel access: Unlock diverse insights with Appinio's extensive global respondent panel, covering demographics and locations worldwide. 2) Insights generation made easy: Simplify insights generation with intuitive tools, enabling swift decision-making based on valuable information. 3) Streamlined dashboard: Appinio's user-friendly dashboard, coupled with advanced features, ensures a seamless research experience. Leverage our latest Appinio AI integration data-driven intelligence.
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Appinio's methods are tailored to support various marketing roles and their typical use cases: Brand Managers are able to gain insights into consumer perceptions, preferences, and brand sentiment to refine brand strategies. Digital Marketers and Growth Marketing Teams can validate marketing campaigns, assess ad creatives, and gather audience insights for targeted marketing efforts. Appinio's platform offers diverse survey methodologies, enabling tailored approaches to meet specific marketing needs.
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The speed of our surveys ensures that you receive data promptly without compromising quality. Our pricing structure is transparent and customizable, catering to the scope and scale of your projects. For specific details on pricing, visit our pricing page.
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