Appinio for Product Owners

Create products consumers love

See your product through consumers' eyes. What features make a difference? What makes your product unique? We'll help you find the answers.
Frame 3305

Trusted and loved by 2000+ teams at

  • bbdo
  • vogue (2)
  • Sellpy (2)
  • sony
  • Pepsico
  • uniqlo

This is how it works

  • Step 1

    Draft a questionnaire

    Make use of our templates or create your own customized survey.

  • Step 2

    Define your target group

    With our panel you can reach your target group in 90+ countries and select from 1200+ characteristics to define exactly whom you want to reach.

  • Step 3

    Get results in minutes

    Use our interactive reports to track, analyze and export results in real-time.

Use cases & methods


Customer satisfaction analysis

Actually knowing what your target group wants is the key to customer satisfaction. We help ask the right questions and understand what matters.
Read more


Concept test

How to find out strengths and weaknesses of new product ideas in 4 steps.
Read more


MaxDiff scaling

Sure, you love your product. But do your customers? Ask your target group and find out which features and product characteristics they value the most.
Read more


Conjoint analysis

Exceed customers' expectations by offering the perfect combination of features at the right price point. Some call it "mind-reading", we call it "conjoint analysis".
Read more


All-in-one platform

We've got all the research methods and tools you might need in one place. From short surveys, to link survey using your own contacts, to brand tracking and many more.

All-in-One platform


Interactive Dashboard

Use our powerful interactive dashboard to play around with insights, create customized reports and share data with your colleagues or clients. All in real time.

Interactive dashboard


Global Panel

With our panel you can reach your target group in more than 90 countries and select distinctive characteristics to reach exactly whom you want to reach.

Global Panel

Not convinced? Let's change that.

  • icon-ease


    Our platform is so intuitive, anyone can do it (no PhD in research needed)
  • fast


    <23 mins average field time for 1,000 respondents
  • people


    Define the right target group from 1200+ characteristics and survey it in over 90 countries
  • consulting

    Expert advice

    Our dedicated research consultants will guide you through every step of the way
  • quality

    Superior data

    Through focus on user experience and intrinsic motivation
  • dashboard


    Powerful interactive reports to answer all of your questions

Like what you're seeing? Try it for yourself

  • See our platform in action

  • Experience real-time results

  • Explore reports & templates

Get started for free
You can call this via showToast(message, { variant: 'normal' | 'error' }) function