Appinio for Product owners
See your product through consumers' eyes. What features make a difference? What makes your product unique? We'll help you find the answers.
Empowering Product owners: Appinio's game-changing approach
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Insight-Driven Innovation
With Appinio's cutting-edge market research techniques, you'll gather direct insights from your customer base. Collect feedback via in-depth surveys and tailor your product features to align seamlessly with your customers' preferences. -
Confident Roadmapping
Simplify concept testing and feature assessments with Appinio and you'll be able to validate ideas and gauge market acceptance. Streamline your product roadmap confidently, ensuring it meets evolving demands. -
Strategic Market Adaptation
You'll adapt your strategy by identifying market gaps, understanding competitor moves, and adapting your product to dynamic market trends. Elevate your product positioning and outpace the competition.
Discover use cases for Product teams
What are the most common use cases and what methods can Product owners use to create better products?
Product development
Developing new products is tough, but with Appinio you’ll identify and mitigate potential issues early in the process and reduce the likelihood of costly product failures by using different methods of market research.
Concept testing
Reveal your product's potential success pre-launch! Use Concept Testing to gather direct feedback from your target audience, validating and refining concepts efficiently to save time and resources in development.
KANO method
Focus on what matters to your customers. Leverage the Kano method to assess feature potential and streamline your roadmap. Identify features that delight your customers, setting your product apart from the competition.
MaxDiff scaling
Pinpoint your customers' preferences accurately. Harness MaxDiff scaling to uncover the most and least preferred aspects of your product or service. Gain insights into your audience's priorities, and get ready for impactful product development and marketing strategies.
Dive deeper into market research methods
20.10.2022 | 11min read
Identify unknown potential with the TURF Analysis
20.10.2022 | 13min read
Conjoint Analysis: a comprehensive practical guide
27.12.2023 | 43min read
How to Come Up With a Brand Name? (+ Examples)
How other Product teams have used Appinio
Universidad Villanueva
Find out how Universidad Villanueva identified the key points to design its new strategic degrees using Appinio's KANO analysis.
Read more
About You
See how About You found whether (and to what degree) its target group knows what sets the company apart from the competition.
Read more
Join more than 150 happy Product teams.
Still not convinced? Read on who is successfully using Appinio for Product teams and why it’s worth it.
It's simple: If you need market insights extremly fast and want to work closely with opinions of consumers, you need Appinio.
Mara Taylor
Product Marketer
How Product owners can use Appinio
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Appinio stands out from other market research companies in several ways that cater specifically to the needs of research teams: 1) Global panel access: Unlock diverse insights with Appinio's extensive global respondent panel, covering demographics and locations worldwide. 2) Insights generation made easy: Simplify insights generation with intuitive tools, enabling swift decision-making based on valuable information. 3) Streamlined dashboard: Appinio's user-friendly dashboard, coupled with advanced features, ensures a seamless research experience. Leverage our latest Appinio AI integration data-driven intelligence.
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As a Product owner, Appinio provides a suite of methodologies and tools designed to facilitate your role in product development and enhancement. Appinio offers tailored methodologies to refine ideas, engage users for feature assessments, maintain continuous feedback loops, and conduct usability testing. It's your partner in seamless product development, aligning with evolving needs.
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The speed of our surveys ensures that you receive data promptly without compromising quality. Our pricing structure is transparent and customizable, catering to the scope and scale of your projects. For specific details on pricing, visit our pricing page.
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