Appinio for Product Owners
Create products consumers love
See your product through consumers' eyes. What features make a difference? What makes your product unique? We'll help you find the answers.

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How Appinio works
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Step 1
Draft a questionnaire
Make use of our templates or create your own customized survey.
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Step 2
Define your target group
With our panel you can reach your target group in 90+ countries and select from 1200+ characteristics to define exactly whom you want to reach.
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Step 3
Get results in minutes
Use our interactive reports to track, analyze and export results in real-time.
Use cases & methods
Tracking
Customer satisfaction analysis
Actually knowing what your target group wants is the key to customer satisfaction. We help ask the right questions and understand what matters.
Innovation
Concept test
How to find out strengths and weaknesses of new product ideas in 4 steps.
Innovation
MaxDiff scaling
Sure, you love your product. But do your customers? Ask your target group and find out which features and product characteristics they value the most.
Innovation
Conjoint analysis
Exceed customers' expectations by offering the perfect combination of features at the right price point. Some call it "mind-reading", we call it "conjoint analysis".