Create products customers love

Appinio for Product owners

See your product through consumers' eyes. What features make a difference? What makes your product unique? We'll help you find the answers.

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Empowering Product owners: Appinio's game-changing approach

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    Insight-Driven Innovation

    With Appinio's cutting-edge market research techniques, you'll gather direct insights from your customer base. Collect feedback via in-depth surveys and tailor your product features to align seamlessly with your customers' preferences.
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    Confident Roadmapping

    Simplify concept testing and feature assessments with Appinio and you'll be able to validate ideas and gauge market acceptance. Streamline your product roadmap confidently, ensuring it meets evolving demands.
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    Strategic Market Adaptation

    You'll adapt your strategy by identifying market gaps, understanding competitor moves, and adapting your product to dynamic market trends. Elevate your product positioning and outpace the competition.

Discover use cases for Product teams

What are the most common use cases and what methods can Product owners use to create better products?

Use case

Product development

Developing new products is tough, but with Appinio you’ll identify and mitigate potential issues early in the process and reduce the likelihood of costly product failures by using different methods of market research.

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Product development method

Concept testing

Reveal your product's potential success pre-launch! Use Concept Testing to gather direct feedback from your target audience, validating and refining concepts efficiently to save time and resources in development.

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Feature prioritization method

KANO method

Focus on what matters to your customers. Leverage the Kano method to assess feature potential and streamline your roadmap. Identify features that delight your customers, setting your product apart from the competition.

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Preference evaluation method

MaxDiff scaling

Pinpoint your customers' preferences accurately. Harness MaxDiff scaling to uncover the most and least preferred aspects of your product or service. Gain insights into your audience's priorities, and get ready for impactful product development and marketing strategies.

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Join more than 150 happy Product teams.

Still not convinced? Read on who is successfully using Appinio for Product teams and why it’s worth it.

Personio_weiss

“It's simple: If you need market insights extremly fast and want to work closely with opinions of consumers, you need Appinio.”

Mara Taylor

Product Marketer

How Product owners can use Appinio

  • Appinio stands out from other market research companies in several ways that cater specifically to the needs of research teams: 1) Global panel access: Unlock diverse insights with Appinio's extensive global respondent panel, covering demographics and locations worldwide. 2) Insights generation made easy: Simplify insights generation with intuitive tools, enabling swift decision-making based on valuable information. 3) Streamlined dashboard: Appinio's user-friendly dashboard, coupled with advanced features, ensures a seamless research experience. Leverage our latest Appinio AI integration data-driven intelligence.
  • As a Product owner, Appinio provides a suite of methodologies and tools designed to facilitate your role in product development and enhancement. Appinio offers tailored methodologies to refine ideas, engage users for feature assessments, maintain continuous feedback loops, and conduct usability testing. It's your partner in seamless product development, aligning with evolving needs.
  • The speed of our surveys ensures that you receive data promptly without compromising quality. Our pricing structure is transparent and customizable, catering to the scope and scale of your projects. For specific details on pricing, visit our pricing page.

Try it for yourself!

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