KANO Model

Find out what features affect customer satisfaction the most to wow your audience and avoid spending time and money on the wrong things.

Get insights on

  • market-research

    Product USPs

  • Hero-Icon_NPS

    Customer satisfaction

  • Target


  • custom-questions

    Customer needs

Understand how consumers think

Instead of assuming, ask your customers directly and get the answers you need in minutes (literally).

KANO Model 101

In a nutshell

Learn more in our "Market Research ABC": When to use the KANO model, what for and how to conduct the analysis.


Step-by-step guide

Kano Model

Here's everything you wanted to know (or didn't) about the KANO Model - step-by-step guidance, pros and cons of the method and other nitty-gritty details.


Become a market research rockstar

Everything at one glance in the Appinio ABC for Market Research.


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