Tracking integration
Founded in 1958, EAE Business School is an international business school based in Madrid and Barcelona.
As a global entity, it is essential for EAE Business School to have a detailed picture of its brand awareness in the countries where it carries out strategic marketing actions.
Industry
Education
Test Type
Multi-country Brand
Awareness Tracking
Geography
8 countries in
Europe and America
Challenge
Research setup
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N
Young professionals
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2
Weeks field time
Results
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Measuring the efficiency of its on-the-go campaigns
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Multiplying the information flow to adapt its strategies
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Full visibility of its evolution by tracking integration
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Improved KPI visualization and granularity of analysis
Why EAE loves Appinio
Thanks to Appinio we have been able to increase the frequency in obtaining results, the analysis depth and have managed to expand markets and targets in an agile and simple way.
Aroa Corvillo Calzada
Director of Marketing and Communications at EAE Business School
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